Small and medium businesses are a major engine of the Australian economy: 99% of businesses have less than 100 employees, yet they remain one of the least accessible markets. In response IDC's Australia Small and Medium Business Markets research has been developed to deliver timely, insightful analysis and provide a comprehensive view of demand-side expectations regarding technology solutions addressing typical business problems in the SMB market. Areas covered include; infrastructure solutions, communications, Enterprise applications and outsourcing. This program will also deliver detailed market sizing per business size and vertical industry along with analysis of successful small and medium business distribution channels and competitive analysis.

The program will cover businesses with 1-499 employees, segmented into 1-19, 20-99, 100-199, 200-499 by the following verticals:

• Banking/Insurance/Other Finance
• Manufacturing/Construction/Resource Industries
• Retail/Wholesales
• Telecommunications/Media
• Transportation/Utilities
• Professional Services
• Personal Services
• Education/Healthcare

Throughout the year, this service will address the following topics:

• Infrastructure market
• Communications market
• Competitive landscape
• Channel strategies
• Buying Behaviours and Trends
• Services Delivery Models
• Enterprise Application Market
• Outsourcing, BPO market

Our research addresses the following issues that are critical to your success:

1. What is the total value of the SMB market in Australia and where are the growth areas?
2. How does technology help in resolving business problems faced by SMBs?
3. Who are the major solution providers in the SMB market?
4. What is the best channel strategy to service the SMB market?

IDC's Australia Small and Medium Business Markets research reviews the main players in the provision of technology solutions to the SMB market. The service also provides recommendations on best channel strategies to approach the SMB market in the most efficient manner.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

This report covers all the technologies used by SMBs to build their IT infrastructure. Market size, current usage, spending intentions and buying behaviours are provided.

This report studies some of the major players in the SMB space, as well as some smaller vendors, and their ability to deliver to this market.

This report provides the major market sizing for the SMB space, broken down per product, business size, and vertical industries.

IDC offers a complete market intelligence solution customised to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalised Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.