IDC's Asia/Pacific Pricing Evaluation Service: PCs provides PC vendors and resellers with a strategic tool that reports fluctuations in the heterogeneous and often chaotic Asia/Pacific personal computer pricing environment. This product employs a methodology that provides both end-user and reseller PC prices on a continuous basis among all major technology segments for the top-selling models of major PC vendors' products in selected Asia/Pacific markets.

This product covers the following segments of the PC market:

• Commercial desktop PCs
• Workstations
• Notebook/Portable PCs
• x86 servers

Throughout the year, this product will address the following topics:

• Market segment positioning price strategy
• Vendor product configuration strategies
• Average street prices
• Vendor-to-channel pricing strategies
• Price-setting trends and margin analyses

Our research addresses the following issues that are critical to your success:

1. What are the pricing benchmarks in the Asia/Pacific PC market by product?
2. Which PC vendors in Asia/Pacific are in line with the market pricing standard? Which are competitively priced?
3. What margins are realized by the channels in Asia/Pacific as a product passes through the supply chain?
4. How do prices deteriorate over the PC product life cycle?

IDC's Asia/Pacific Pricing Evaluation Service: PCs provides comprehensive pricing information of the major PC vendors in selected countries. Examples of companies tracked include:

Acer, Dell, HCL, HP, IBM, Lenovo and Toshiba.

The Pricing Evaluation Service follows a market that is perpetually in a state of flux. In order to keep clients informed of the latest market conditions, all research is delivered through electronic mail.

• Weekly Promotions Updates notify clients about key PC promotion programs and advertisements in different media including newspapers, magazines, and the Internet. Promotions are collected weekly and consolidated into a table format for easy comparison and analysis. These updates are sent via electronic mail.
• A separate monthly Pivot Table database summarizing pricing trends from channel research with detailed configurations is also provided.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.