Given the racial, cultural and language diversity in the Asia/Pacific region, coupled with the challenges of geographic distribution, vendors have a strong need to partner with local channel players in order to reach their customers efficiently. Although the indirect channel is their route to significant success, vendors are faced with twin challenges: selecting a partner with a good fit and motivating the partner to sell more. IDC's Asia/Pacific Channels Databook highlights the key challenges and takes a top-line view of key channel players in the region. It provides vendors with a better understanding of the Asia/Pacific channel partner framework including the industry focus, geographic coverage, business performance, technology preferences, and company background. It helps vendors to assess the qualified partners from enterprise and SMB markets in the specific Asia/Pacific countries. This product looks at the top and second tier channels in the region, and provides an annual update in a database and pivot tables format.

This product covers the following segments of the regional Channels market:

• Top distributors/dealers (PC/peripheral, servers/storage, network/telco equipment), master and regional distributors
• Independent Software Vendor (ISV) for software and services
• System Integrator (SI)/Value Added Reseller (VAR) for software and services
• Final tier dealer or retailer

Throughout the year, this product will address the following topics:

• Company revenue in the last 12 months, by customer size, by industry, and by product type
• Employee composition
• Expected revenue growth in 2009
• Key channels' business profiles and contacts for business development
• Key products and solutions offered by channels
• Top OEM/vendors partnering engagement

Our research addresses the following issues that are critical to your success:

1. What are the products/solutions offered by channels and the revenue breakdown of each of these products/solutions?
2. What is the growth outlook of the Asia/Pacific channel market in 2009?
3. What is the revenue of channel players by customer size and industry market for 2008?
4. Which vertical industries are the channel players focusing on and what are their strengths?
5. Who are the key channels' business development contacts?
6. Who are the major channel players in Asia/Pacific?
7. Will the channel players focus on the consumer, small and medium business (SMB), or resale market?

IDC's Asia/Pacific Channels Databook helps business executives understand the channel activities in Asia/Pacific. It also reviews leading local industry-specific channel players and analyzes their competitiveness in the marketplace. This product is extremely useful to vendors who intend to step up their partnership activities in this region and further penetrate their customer base.

Throughout the year, this product will offer insight into the latest trends impacting the market. It will provide annual update in a database and pivot table format across the following markets:

• Emerging Markets: Indonesia, Thailand and Vietnam
• Fast Growing Markets: China and India
• Mature Markets: Malaysia and Taiwan

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.