The growing awareness of Software-as-a-Service (SaaS) in Asia/Pacific is going to transform software adoption over the next few years. As enterprises continuously explore ways to shrink their cost structures and improve their efficiency, the SaaS model is viewed as a practical approach, especially for many Small Medium Businesses (SMBs). Results from an IDC exclusive software survey revealed that enterprises would increasingly pay only for the software that they use. This expectation should trigger innovative propositions from the vendors. IDC's Asia/Pacific Enterprise Applications - Transforming Models covers a series of SaaS research areas including industry adoptions, vendors' business models and value propositions, customers' case studies, deployment trigger points, expectations, and vendor preferences. It is an essential source of information to help vendors maximize their investments in the enterprise applications market.

This service covers the following segments of the Enterprise Applications market:

• Business analytics
• Enterprise resource management
• Sales, marketing, and customer service applications

Throughout the year, this service will address the following topics:

• Competitive analysis on offerings and value propositions
• Enterprise adoptions and challenges
• Market opportunities
• Vendor preferences

Our research addresses the following issues that are critical to your success:

1. What are the factors influencing the adoption of software-on-demand enterprise applications?
2. What are end-users' expectations and concerns with migrating to a software-on-demand subscription?
3. Which are the leading SaaS vendors in the packaged software market and what are their key value propositions?
4. What are some of the more successful partner strategies around SaaS delivery model?
5. Where are the immediate and long-term opportunities for SaaS penetration?

IDC's Asia/Pacific Enterprise Applications - Transforming Models service assesses the SaaS offerings of leading enterprise applications players in the region. By understanding end users' preferences and expectations of this delivery model, IDC will be able to recommend to vendors the best areas of opportunities, as well as the right marketing tactics to win customer confidence and endorsement. Vendors covered include:

Concur, Infor, Kingdee, Microsoft, Omniture, Oracle, RightNow Technologies, Salesforce.com, SAP, UFIDA, Webtrends, etc.

This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments, via research offerings that require additional IDC funding and client investment.

Asia/Pacific (excluding Japan) Software on Demand Applications Market Sizing and Forecast, 2009 - 2013

Software on Demand Opportunities and Challenges 2009: The Partners Ecosystem

Adoption of Open Source Software: Customers Case Study

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.