Location-based services (LBS) and navigation software for mobile devices have been around for some time. But, with the growth in GPS-enabled handsets in the past 12 months, they have now become far more prominent. Consumer awareness of such services has grown, and many mobile network operators (MNOs) and other service providers have launched or are planning to launch consumer offerings in this space. This Insight provides an overview of the market landscape, looking at key players and trends, and drivers and barriers going forward.