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Printed Page Length: 31 pages
Number of Tables: 5
Number of Figures: 13
By: Jacky Huang
Senior Research Analyst, Vertical Industry Research and Consulting, IDC China
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Price $ 3,000.00
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This IDC study forecasts expenditures on Internet advertising in China for 2008–2012. It predicts the overall volume of spending on Internet advertising, and provides spending by advertising format.
"The 2008 Beijing Olympics begins to stimulate the growth of China online advertising. Based on the largest and fast-growing Internet user population, the boom in the overall China economy, continuing online media consolidation and growing ecommerce activities, China Internet advertising spending will keep high growth in the coming five years," says Jacky Huang, senior research analyst, Digital Marketplace and New Media, IDC China.
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Categories Covered:
Business Areas, eBusiness Strategies, Services Provisioning, Web Strategies, Consumer, Consumer Internet, Global IT and Economic Markets, Global Internet Markets, Internet Commerce Market Model, Vertical Markets, Manufacturing, Web, Global Internet Markets, Internet Commerce Market Model, Internet Economy, Spend Management
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