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This IDC Presentation reports the results of two Canadian consumer surveys completed in January and June 2008. As part of its ongoing research into the consumer communications market, IDC Canada regularly surveys Canadian consumers.
The surveys focused on a broad range of consumer communications, TV/video services, and technologies. New topics include wireless data usage, Internet speed and capacity, consumer attitudes toward potential new home broadband, and networking services.
The purpose of this IDC Presentation is to share with Consumer Multiply SIS clients the key results of these important surveys and to provide high-level guidance to vendors about market trends around consumer broadband, communications, and TV/video services.
There is a considerable volume of detailed data beyond what is provided in this presentation. Therefore we encourage you to contact IDC if you have any specific questions about a market segment or customer set of interest to you.
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