This IDC study examines the business analytics (BA) software market and provides 2007 vendor revenue, shares, and succinct analysis on Asia/Pacific (excluding Japan) or APEJ level. A market sizing and five-year growth forecast for this market is shown for 2007–2012, both in APEJ region and 13 APEJ countries. In addition, the selected end-user survey results on the BA market are presented and analyzed in this document.

"Valued at US$1,335.3 million in 2007, the APEJ BA software market is forecast to increase steadily at a 11.7%, five-year compound annual growth rate (CAGR) to exceed US$2 billion by 2012. Despite the heightened level of macroeconomic uncertainty in most APEJ countries, growth opportunity still exists for vendors in the BA market. APEJ remains very much a collection of diverse economies with unique characteristics for each country. Vendors that will be most successful in this market are those that are able to tailor their key value propositions to local situations and perhaps more crucially and ally themselves smartly with the right partners," says Sharon Tan, senior market analyst, Application Tools Software Research, IDC Asia/Pacific.