This IDC study looks at the mobile phone users across the Asia/Pacific (excluding Japan) or APEJ region to examine their mobile phone preferences and mobile service usage patterns. This survey was conducted in six countries (Australia, India, Hong Kong, the People's Republic of China [the PRC], South Korea, and Indonesia), which were jointly commissioned across several research programs to cover the device and services markets (including data content and applications).

"This year's survey shows encouraging signs for the adoption of multimedia services across the region, but the big surprise is the pace at which India and Indonesia users are adopting mobile data services," says Alex Chau, senior research manager, Asia/Pacific Mobile and Wireless Technologies/Services Research, IDC Asia/Pacific.