This study provides IDC's analysis and forecast for Internet advertising in Western Europe, presenting the outlook for spending in 14 regional territories.

"The Internet advertising market jumped by 49% in 2007 to reach €12.2 billion," said Jason Armitage, senior research analyst, European Digital Media, "and will continue to deliver solid growth over the next five years. As the Internet serves up a higher proportion of video, the industry is preparing for a shift to corresponding formats."