This IDC study is set amidst expansion of wireless and mobility. IDC set out to uncover the reactions of Generation Y toward wireless printing. The discussions among the young professionals were aimed toward understanding the extent of existing print options, need for printing, attitude toward integrating printing into their wireless environments, concerns, and future expectations.

"Generation Y represents the current and future user group of IT in more ways than one. IDC's focus group discussions brought to the fore some of the gaping holes in wireless printing as it stands today. It came as no surprise then that going forward, wireless presents itself one of the key opportunity areas for print vendors to work on, while giving Generation Y much to look forward to in their otherwise burgeoning wireless world," said Sahaja Sarathy, senior research analyst, U.S. Hardcopy Peripherals.