This IDC Insight analyzes — in what appears to be a reversal — the Entertainment Software Association's announcement that the gaming industry's premier U.S. trade show, the Electronic Entertainment Expo, will again invite a larger group of industry attendees. After a two-year trial of a more exclusive, scaled down format left exhibitors and attendees unsatisfied, will a return to the crowded old E3 be the answer, or is E3 no longer relevant?