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U.S. Online Consumer Behavior Survey Results 2007, Part II: Mobile Internet Usage
Apr 2008   Doc #211712   Survey  

Printed Page Length: 31 pages
Number of Tables: 10
Number of Figures: 12

By: Karsten Weide
Program Director, Digital Media and Entertainment
Team: Consumer Markets
Team: Digital Marketplace and New Media
Team: IDC Predictions Team

Price $ 4,500.00

Abstract 

This IDC study reports the findings of IDC's latest online behavior survey. Already, one out of three U.S. Internet users, more than 70 million consumers, also accesses the Internet through a mobile device. This document answers questions such as: What do consumers do on the mobile Internet? How far advanced are mobile video consumption, social networking usage, and mobile commerce? Which portal has the greatest reach?

"Mobile Internet usage will continue to spread among consumers at a rapid pace, opening up exciting new business opportunities," said Karsten Weide, IDC's program director for New Media and Entertainment. "In particular, geoservices such as mapping and driving directions offer the greatest utility to users."

IDC Opinion | In This Study | Situation Overview | Future Outlook | Essential Guidance | Learn More

Regions Covered:
North America, United States
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