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How Microsoft-Yahoo! Would Stack Up Against Google in U.S. Internet Advertising
Feb 2008   Doc #210776   Insight  

Printed Page Length: 7 pages
Number of Figures: 1

By: Karsten Weide
Program Director, Digital Media and Entertainment
Team: Consumer Markets
Team: Digital Marketplace and New Media
Team: IDC Predictions Team

Price $ 950.00

Abstract 

This IDC Insight looks at how the combined new media assets of Microsoft and Yahoo! would stack up against those of market leader Google with regard to U.S. Internet advertising sales. This document does not look at whether the actual acquisition of Yahoo! by Microsoft is likely to be completed, nor does it look into the problems that the integration of the former into the latter might pose.

IDC Opinion | In This Insight | Situation Overview | Future Outlook | Learn More

Companies Covered:
Google, Microsoft, Yahoo
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