This IDC Presentation provides a comparison of each emerging mobile segment based on a cluster segmentation analysis performed on 1,053 U.S. consumers. The survey respondents were independently recruited among U.S. households in a survey fielded in January 2007. IDC identified the six emerging mobile segments and then compared the results to investigate the differences and similarities among these various clusters.
The following presentation provides analysis in the following areas:
Identification and profile of key emerging mobile segments
Comparison of wireless usage and devices among the mobile segments
