This IDC study forecasts expenditures on Internet advertising in the United States for 2007–2011. It predicts the overall volume of spending on Internet advertising, provides spending by advertising format, and breaks out mobile Internet advertising. It also offers essential guidance for new and traditional media companies, advertisers and online retailers, and IT vendors.

"Broadband video commercials will experience their breakthrough in the coming years. This will create tremendous opportunities, but also threats for old and new media companies. At the same time, search advertising will lose market share, which may pose a strategic challenge for Google, the Internet advertising market leader," said Karsten Weide, program director, Digital Marketplace: New Media and Entertainment.