This IDC study reviews the current state of the digital marketplace, outlines the influencers as well as potential disrupters that will impact the growth of this ecosystem, provides a framework for digital marketplace applications, and offers guidance for various players regarding the pressures brought on by changes to the digital marketplace.

"The digital marketplace is growing five to six times as fast as the overall economy, creating huge opportunities for businesses. With more than 70% of Americans using the Internet on a daily basis, businesses must understand how to effectively use the online medium to reach and engage their customers, partners, and employees," said Karsten Weide, IDC's program director of Digital Media and Entertainment.