In this IDC study, IDC examines the burgeoning market of SOA-driven organizational change management (CM) services from a perspective of market trends and vendor landscape. Although this market is relatively nascent today, it is expected to become an important opportunity for service vendors in the next couple of years. One of the many reasons the market will increasingly demand such services is, according to Marianne Hedin, program manager of IDC Worldwide Services Research Program, "because by creating services that are configured to support business capabilities, organizations must change their modus operandi from transactions to business processes. As this requires a major paradigm shift, organizations must undergo transformational change from an organizational and sometimes even cultural perspective, including changes of employee roles and responsibilities as well as relationships between different functions within an enterprise."