This IDC Presentation is based on a Webcast delivered to clients on September 27, 2006, highlighting SOA market trends and the continued importance of vendor education, differentiation, and successful implementation of proof points in order to realize growth through the SOA promise.

There is a lot at stake for both software and services vendors as they navigate the changing complexities of their respective competitive landscapes, especially as they face increased pressure to evolve their business models and offerings to gain greater user mindshare and wallet.

Key questions answered include:

• Are vendors aligned with where customers are in understanding and embracing SOA concepts?
• What are some of the emerging opportunities, as well as potential risks for the industry given the current state of SOA in the marketplace?
• How is SOA influencing and likely to change vendor positioning in the computing landscape?
• What general IT buying trends exist in the market today to understand how to communicate with varied audiences?