IDC's European Printers service assesses opportunities for the full range of printers from consumer to network, departmental, and high-end devices. Market data and analysis are provided for 16 Western European countries with forecast updates. User survey research provides a balanced perspective of the market. Topics addressed in this service include supply opportunities, distribution channels, and user segmentation. Analysis also leverages extensive IDC user and vendor research from IDC's 100-plus research services, such as multifunction peripherals, quarterly printer trackers, printers by region/country, digital cameras, PCs, quarterly PC trackers, networks, the Internet, and the annual Global Information Technology user survey.

This service covers the following segments:

• Printers by technology, speed, and value
• Printers by home, small business, and medium/large business markets
• Distribution channel shares by printer technology
• Printers by country in Western Europe (16 countries)

Throughout the year, this service will address the following topics:

• Printer trends, forecast, and analysis
• Printers by distribution channel
• Printers by user segment
• MFP and printer convergence
• Installed base and supplies
• End-user research

This service addresses the following issues that are critical to your success:

1. Which printer market segments (technologies, countries) will provide the greatest growth?
2. How large is the printer supplies market relative to the hardware market and what is the growth potential?
3. What are end-user segment (home, small business, etc.) shares by printer type?
4. What are the distribution channel shares and forecasts by printer type?

IDC's European Printers service examines how major printer vendors and vendors with printer-related technologies are positioning themselves to compete in this market. This service reviews strategies, market positioning, and future direction of several providers in the printer market, including Brother, Canon, Dell, Epson, HP, Konica Minolta, Kyocera Mita, Lexmark, NRG, Océ Printing Systems, Oki Printing Systems, Olivetti Tecnost, Panasonic, Printronix, Ricoh, Samsung, Sharp, TallyGenicom, and Xerox.

This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments, via research offerings that require additional IDC funding and client investment:

Western European Continuous Form Production Printer Engine - Analysis and Forecast, 2009-2013

This IDC study forecasts the transactional continuous form printer market. The forecast accounts for total engine shipments. As a result, a single twin engine system (i.e., a duplex system composed of two individual engines) is counted as two engines. Also, these printers are predominantly monochrome laser/LED devices. However, high-speed inkjets printers are beginning to enter this market segment. Therefore, a forecast from these devices is provided as well.

Analyzes and forecasts the printer market by distribution channel and country. Channel categories include direct, retail, VAR/SI, dealer, and distributor. Data and analysis are by technology/speed segment. Additionally, major vendors are profiled.

Assesses the MFP and printer market with five-year shipment forecasts.

Assesses the market with historical and five-year shipment forecasts, and market share data for the following printer technologies - inkjet, solid ink, desktop laser, highlight-color laser, serial impact dot matrix, line matrix, and high-end devices.

Analysis and data are by country, and forecasts are for units, value, and average street price.

Western European Printer Sector - Analysis and Forecast, 2009-2013

This 2008 user segment study looks at the printer market through five end-user environments. The information contained in the study relates to user segment shares and forecasts for the printer market in Western Europe and is based on the latest 2008 printer forecast from published printer studies. The segments covered are home, businesses with fewer than 10 employees, 10-99 employees, 100-499 employees, 500 or more employees, and government/education.

The study contains quantitative and qualitative data analysis derived from 2008 actual printer shipments and installed base calculations. Total average annual print volume, annual page volumes, printer cartridge ASVs, printer cartridge yields, printer cartridge shipments, and printer cartridge value of shipments are forecast for 2009 to 2013.

This IDC study focuses on the color page printer market from a format and engine type standpoint. It analyzes and forecasts the market segmented by A3/A4 and single-pass/multipass devices. It includes a 2009 to 2013 unit shipment forecast.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Complimentary/special admission price to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
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To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

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