IDC's Asia/Pacific Digital Imaging report series analyzes the markets from both the supply and demand perspectives. It is aimed at helping vendors identify opportunities, position their products/brands, and anticipate future requirements. The research focuses on digital cameras and digital photo finishing solutions such as personal printing, kiosks, and Internet/mobile photo services, providing in-depth analysis of image-capturing technologies and the process flow for images. The focus includes evolving print technologies, mass-market demand for digital retail photo finishing, and the adoption of personal photo finishing devices. Demand-side end-user survey results of owner penetration and the number of images captured, deleted, archived, and emailed, as well as the number of images received from email and the rate of printing are also included in this program.

This service covers the following segments of the digital imaging market:

• Digital cameras
• Photo printers
• Digital camera supplies

Throughout the year, this service will address the following topics:

• Owner penetration
• Number of images captured, deleted, printed, archived, and emailed
• Number of images received from emails
• Rate of printing

Our research addresses the following issues that are critical to your success:

1. What is the total addressable market?
2. What is the competitive landscape like and how will it change?
3. What are the channel dynamics?
4. What are the users' demands and adoption behavior?

IDC's Asia/Pacific Digital Imaging service examines how digital camera vendors are positioning themselves to compete in the digital imaging market. This service reviews strategies, market positioning, and future direction of several providers in the market, including:

BenQ, Canon, Casio, Che-ez!, Epson, Fujifilm, HP, Kodak, Konica Minolta, Kyocera, Leica, Logitech, Nikon, Olympus, Panasonic, Pentax, Ricoh, Sigma, Sony, and Toshiba.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

Each report will size up the total addressable market as well as identify key opportunities for players targeting the Digital Camera market. An in-depth analysis of the market in terms of competitive positioning, channel dynamics, marketing push, as well as user demands will be presented in this special report series.

Forecast data from 2005-2009 is included

Digital Imaging Forecast and Analysis, 2004-2009