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Personal Computing with Vertical Views
AN IDC SPECIAL INTELLIGENCE SERVICE
• Published Research
• Markets Covered
• Subjects Analyzed
• Key Questions Answered
• Personal Computing Service Coverage
• Companies Analyzed
• Research Agenda
• For more information, contact
• What Is An IDC SIS

IDC's Personal Computing with Vertical Views service provides coverage of the worldwide personal computer marketplace. From the market impact of new form factors and technologies to price competition and changing consumer tastes, this research service delivers timely information on subjects critical to decision makers. Through an extensive research agenda, IDC's well-established analysts offer objective expertise on key hardware manufacturers, supply chains, geographic regions, products, technologies, and trends. This service provides PC vendors, component suppliers, and investors with the information necessary to make critical business decisions. Additionally, this service includes spending forecasts for 16 vertical industries.


Markets Covered


  • U.S. and worldwide PC industry developments by region, form factor, and segment
  • All PC form factors, including desktops, portables, tablets, blades, media centers, transportables, and mini-notebooks
  • Analysis of factors contributing to PC demand
  • Buying patterns among enterprise IT managers
  • Consumer demand factors
  • The effect of new and enhanced mobile technologies on user behavior and adoption patterns
  • Spending by vertical industry


Subjects Analyzed


  • Future PC market growth, forecast quarterly by form factor, segment, channel, and processor
  • Key product introductions
  • Technical and financial strategies of major vendors
  • Changes in market share position among major vendors and vendor tiers
  • In-depth coverage of trends in the white-box market
  • The varying PC adoption patterns among commercial and consumer market segments
  • Shifts in distribution channels
  • Detailed views of customer segments, including home, business, and public sectors
  • Vertical market share of leading vendors


Key Questions Answered


Our research addresses the following issues that are critical to your success:

  1. What are the environmental, secular, and competitive factors affecting buying choices?
  2. What are the emerging trends in PC form factors?
  3. What interface trends are emerging?
  4. How does the white-box market sustain itself in the face of the overwhelming economies of scale of the majors?
  5. What are the winning strategies and innovative approaches of successful vendors in a stable component price environment?
  6. What are the sizes of the various public sector PC markets?
  7. Which vertical industries are the best opportunities for vendors to sell into the personal computing marketplace?


Personal Computing Service Coverage


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Source: IDC



Companies Analyzed


IDC's Personal Computing with Vertical Views service analyzes the product strategies, competitive positioning, financial viability, and overall strategic direction of major providers in the PC market. Companies tracked include Acer, AMD, Apple, Dell, Fujitsu-Siemens, Gateway, HP, IBM, Intel, Microsoft, Motion Computing, MPC (Micron), NEC, Panasonic, Sony, Systemax, and Toshiba.


Research Agenda


The PC Biweekly (25 Issues)

This newsletter provides coverage of product introductions, vendor financial announcements, industry events, and technology developments, including clear factual assessments and analysis pertinent to the vendor community and financial analysts.


Quarterly Review and Update (4 Issues)

These studies provide quarterly accounting and analysis of PC shipment data by vendor, form factor, region, and segment, with a look at the quarter about to close.


Forecast Update (4 Issues)

These studies provide detailed shipment forecasts by region and form factor for the next eight quarters and the next five years.


Interim Forecast (Ad Hoc)

When PC market conditions are changing rapidly, IDC issues a forecast as needed at the midpoint between the dates of the regular forecast update studies. This study provides a top-down assessment of U.S. and worldwide forecast changes by form factor and segment.


Vendor Profiles (Ad Hoc)

This series of studies looks at vendors involved in the U.S. PC market, assessing vendor performance and outlook based on company strategy and positioning.


I/O Trends in the PC Market

This study investigates interface trends for desktop and portable PCs.


Alternative PC Form Factor Review

This study revisits the progress of XP-enabled tablet PCs in horizontal and vertical markets as well as investigates the advancement of Windows Media Centers and development of mini-PCs. Subjects addressed include new technological developments, vendor strategies, and changes in IDC's shipment forecast.


Potential Whitebook Market

This study analyzes the structure of the white-box notebook (whitebook) market. The differences between the white-box desktop and notebook markets are investigated, major vendors critiqued, and value propositions examined.


U.S. Personal Computing by Vertical Industry and Company Size Forecast and Analysis and Midyear Update

This forecast and midyear update presents personal computing spending for desktop and portable PCs for 16 vertical industries (banking, insurance, other financial services, discrete manufacturing, process manufacturing, resources and construction, communications, transportation, utilities, retail, wholesale, professional services, personal and other services, healthcare services, education, and government).


U.S. Personal Computing Vendor Market Share by Key Vertical Industry

This document provides vendors' market share across financial services, manufacturing, retail and wholesale, healthcare services, government, utilities, and communications.


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