IDC's Enterprise Applications with Vertical Views service examines the competitive landscape, key trends, and differentiating factors of enterprise resource planning (ERP), human capital management (HCM), and procurement vendors. Relying on a database of 3,000 enterprise applications and ERP vendors, the service delivers quantitative and qualitative market data and analyzes how enterprise software vendors can survive and succeed amid industry consolidations, changing revenue models, and often competing views between business and IT users. In addition to encompassing the research provided within IDC's Enterprise Applications program, this service delivers detailed analysis of end-user spending trends and priorities for enterprise applications within 18 industries and four company size segments, as well as the anticipated rate of adoption of new and existing technologies. Subscribers to this service receive direct access to IDC's top industry experts, who can supply competitive analysis and positioning advice, identify strategic partnering opportunities, assist with speaking to the investment community, provide press quotes, and more. The following is a comprehensive overview of the industry-specific research elements addressed by the vertical views portion of this service.

• HCM and staffing applications
• Supply chain management (SCM) applications
• ERP and best-of-breed applications
• Customer spending trends and priorities based on four company size segments and 18 industries: banking, insurance, securities and investment services, discrete manufacturing, process manufacturing, retail, wholesale, government, healthcare providers, education, professional services, consumer and recreational services, communications and media, transportation, utilities, construction, home business and consumer, and resources

• Investment priorities for enterprise applications by industry and company size
• Coverage of influential trends and industry events of importance to the enterprise applications market
• Survey analysis of end-user spending trends

1. What are the market size and five-year forecast for the enterprise applications market by industry and company size?
2. In which industries do leading vendors play?
3. Which industries present the best opportunities for enterprise applications vendors?
4. What are the key requirements to gaining share in the enterprise applications market? How do they vary by industry?
5. What are the key pain points, spending priorities, and technology needs in different industry sectors?

IDC's Enterprise Applications with Vertical Views service keeps product, marketing, and strategic planning professionals informed on the market leaders and key market opportunities within the enterprise applications market. The service also arms vendors with a measurement of the IT dollar opportunities within this environment and provides market segmentation and predictions that act as a guiding system for initiating rational and optimal sales and marketing decisions and strategies. IDC's insights lead to credible, unique, viable, and defensible market positioning and support the identification and prioritization of market efforts as well as successful entry, strategies, and tactics.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

This study presents IDC's viewpoint on 18 industries for 2008. It includes a discussion of the key industry events of 2007, as well as predictions for 2008 and their impact on spending and IT priorities.

These documents analyze the enterprise applications market and its submarkets, including HCM, SCM, and financial applications. Each document features market trends and a five-year forecast.

This study analyzes the results of a survey of 4,500 end users in the United States. The document homes in on key findings as they relate to variations in responses by industry and company size. This annual survey details the industry forces driving the adoption of enterprise applications, budgets, and the demand for ERP solutions. Analysis and resulting recommendations are made based on survey results.

This IDC study provides vendor revenue by industry for leading enterprise application providers.

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