IDC's CRM Applications With Vertical Views service keeps product, marketing, and strategic planning professionals informed on the market leaders, emerging vendors, and new market opportunities within the CRM environment. As organizations evolve to pursue their CRM initiatives, suppliers must be in tune with the changing requirements and demands that end users place on them from both a technological and a strategic perspective. This service delivers detailed analysis of end-user spending trends and priorities for CRM applications, and the anticipated rate of adoption of new and existing technologies by industry and company size. It also encompasses all the research provided within IDC's CRM Applications program. Subscribers to this service receive direct access to IDC's top industry experts, who can supply competitive analysis and positioning advice, identify strategic partnering opportunities, assist with speaking to the investment community, provide press quotes, and more. The following is a comprehensive overview of the industry-specific research elements addressed by the vertical views portion of this service.

• Marketing and sales automation applications
• Customer service and contact center applications
• Customer spending trends and priorities based on four company size segments and 18 industries: banking, insurance, securities and investment services, discrete manufacturing, process manufacturing, retail, wholesale, government, healthcare providers, education, professional services, consumer and recreational services, communications and media, transportation, utilities, construction, home business and consumer, and resources

• Market share of leading CRM applications vendors by industry
• Market opportunity for CRM applications by industry and company size
• Investment priorities for CRM applications by industry and company size
• Survey analysis of end-user spending trends
• Coverage of specific industry trends and events related to this market

1. What are the market size and five-year forecast for CRM applications by industry and company size?
2. In which industries do the leading CRM applications vendors play?
3. Which industries present the best opportunities for CRM applications providers?
4. What are the key requirements for gaining share in the CRM applications market? How do these requirements vary by industry and company size?
5. What are the key pain points, spending priorities, and technology needs in different industry sectors?

IDC's CRM Applications With Vertical Views service arms vendors with a measurement of the IT dollar opportunities in the CRM market. The research provides market segmentation and predictions that act as a guiding system for initiating rational and optimal sales and marketing decisions and strategies related to the CRM market. IDC's insights lead to credible, unique, viable, and defensible market positioning and support the identification and prioritization of market efforts as well as successful entry, strategies, and tactics.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

This study presents IDC's viewpoint on 18 industries for 2008. It includes a discussion of the key industry events of 2007, as well as predictions for 2008 and their impact on spending and IT priorities.

These documents analyze the CRM applications market and its submarkets, including marketing automation, sales automation, CRM analytics, and customer service and contact centers. Each document features market trends and five-year forecast data.

This study analyzes the results of a survey of 4,500 end users in the United States. The document homes in on key findings as they relate to variations in responses by industry and company size. This annual survey details the industry forces driving the adoption of CRM applications, budgets, and the demand for CRM solutions. Analysis and resulting recommendations are made based on survey results.

This IDC study provides vendor revenue by industry for leading firms that provide CRM applications.

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• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

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