Growing in the high teens in Latin America during 2007, CRM applications collectively serve to manage the entire life cycle of a customer - including the conversion of a prospect to a customer - and help an organization build and maintain successful relationships. Twice a year, Latin America Semiannual CRM Applications Tracker provides subscribers with complete market statistics, trends, and forecasts to uncover and exploit the continued opportunity in this market. Vendors will be able to measure their performance in a given period and also understand their competition, major trends, and areas for improvement.

This product covers the following segments of the Latin America CRM applications market:

• Market value and shares by country, license type, vertical industry, horizontal (company size) segment, and distribution channel
• Semiannual data, with historical information from 2006
• Five-year annual forecast
• Countries - Argentina, Brazil, Mexico, and the rest of Latin America twice a year. Chile, Colombia, Venezuela, and Peru (optional) once a year.
• Functional markets - sales, marketing, customer service, and contact center

Throughout the year, this product will address the following topics:

• Market value, share, and forecast in U.S. dollars and local currency
• Vertical markets - manufacturing, finance, government, telco/media, commerce, healthcare, oil/mining, utilities, and education
• Company size segments - enterprise, large, medium sized, small, small office, education, and government
• Type of license - new licenses and upgrade or maintenance
• Specific country highlights

Our research addresses the following issues that are critical to your success:

1. What is the opportunity in the CRM applications market in Latin America? Which countries present the largest opportunities?
2. How will this market continue to grow over the next five years in Latin America?
3. Which CRM software modules represent the greatest portion of existing revenue, and which have the greatest growth potential?
4. What vertical and horizontal segments are driving growth of this market in Latin America?

Note: Data is for illustrative purposes only.

IDC's Latin America Semiannual CRM Applications Tracker examines how CRM software vendors are positioning themselves to compete in the CRM market. This product reviews the strategies, market positioning, and future direction of several providers in the outsourcing market, including Epicor, Grupo TOTVS, Microsoft, Oracle, salesforce.com, and SAP.

Subscribers to this product receive semiannual delivery and IDC support, including:

• Excel analysis tool
• PowerPoint presentation
• Interactive briefing
• Schedule (Week #20): Historical & forecast and analysis published

Note: Data is for illustrative purposes only.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.