IDC's Canadian IT Opportunity: Healthcare service enables companies participating in or selling into the Canadian healthcare market to improve their marketing and sales plans by providing intelligence on the IT market opportunity for healthcare. Based on Canada-specific primary research, this service provides insights into healthcare business priorities, IT investment priorities, purchasing criteria and decision making, and the buyer perceptions of vendors.

This service covers the following segments of the Canadian healthcare market:

• Acute care
• Primary care
• Outpatient/ambulatory care

Throughout the year, this service will address the following topics:

• IT expenditure in the Canadian healthcare market
• Business drivers for the Canadian healthcare market
• IT buying behaviours in Canadian healthcare
• Buyers' perceptions of IT vendors in Canadian healthcare
• Ways to effectively target solutions for Canadian healthcare

Our research addresses the following issues that are critical to your success:

1. What is the size of the IT opportunity in Canadian healthcare - by line of business and by technology?
2. What are the critical business and IT spending priorities?
3. What government policies will drive and/or inhibit the IT spend in healthcare?
4. How can vendors improve their likelihood of success and lower their cost of sale in the Canadian healthcare market?

IDC's Canadian IT Opportunity: Healthcare service examines how IT vendors are positioning themselves to compete in this considerable and competitive market. This service reviews the strategies, market positioning, and future direction of several providers in the Canadian IT market, including:

Accenture, Allstream, Bell Canada, Cerner, Cisco, Deloitte Consulting, Eclipsys, EDS, HP, IBM/PwC Consulting, McKesson, MDI Solutions, Medisolution, Meditech, Microsoft, Oracle, SAP, Siemens, Sun, TELUS, and xwave.

This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments, via research offerings that require additional IDC funding and client investment.

This study examines the market opportunity of the healthcare market in Canada.

This study assesses IT investment priorities for hardware, software, services, and telecom spending by the healthcare sector.

This study evaluates buyers' perceptions of leading providers to the healthcare community and provides recommendations on positioning strategies.

This study assesses the Canadian competitive landscape and considers which competitors are gaining share in the healthcare market and which are facing challenges.

This study evaluates the importance of refining the customer message and creating an effective strategy that translates out to customers, both on a corporate level and through partners.

Analysis also includes persona- or role-based segmentation on selected roles of individuals within an organization. Personas are archetypes of individuals with similar roles within organizations and are defined based on their needs, usage, and decision-making capabilities around technology products and services.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC sales executive.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.