IDC's Australia Digital Home Market Opportunities research analyses and examines market development and trends in various digital consumer markets, with comprehensive coverage in gaming, digital audio, digital video (including IPTV), home networking and triple play services. Through interviews and surveys, IDC provides insights on market sizing and forecasts, competitive environment, evolving business models, consumer behaviour, and much more.

This service covers the following segments of the Australian digital home market:

• Home networking and home automation
• Paid online and wireless music services
• Gaming
• Digital Video Recorders (DVRs) and media centre PCs
• Digital TV (digital terrestrial, cable, satellite and IPTV)
• Triple play services

Throughout the year, this service will address the following topics:

• Growth and distribution of digital content
• Consumer behaviour
• Evolution of home networking
• Competitive analysis of IT and CE vendors and broadband service providers for the digital living room
• International benchmarking

Our research addresses the following issues that are critical to your success:

1. Why Australian consumers are adopting new digital technologies?
2. What are the key consumer trends emerging out of the digital era?
3. How are business models and distribution channels evolving in the digital consumer space?
4. How should digital home marketers position their service offerings to consumers?
5. What are the key lessons that digital home marketers can learn from their overseas counterparts in selling into the digital consumer space?

IDC's Australia Digital Home Market Opportunities service examines how vendors are positioning themselves to compete in this market. This service reviews strategies, market positioning, and future direction of several providers in the consumer digital home market, including:

AAPT, Acer, Alcatel, Apple, AUSTAR, Belkin, BenQ, Creative, Dell, destra, D-Link, Electronic Arts, Ericsson, Fairfax Digital, FOXTEL, Hitachi, HP, iiNet, Intel, irdeto, LG, Linksys, Lucent Technologies, Microsoft, Mitsubishi Electric, Motorola, NEC, Netcomm, Netgear, Nintendo, Nokia, Optus, Pacific Internet, Palm, Panasonic, Phillips, Pioneer, Primus, Samsung, Sharp, Siemens, Sony, Soundbuzz, Telstra, Thomson, Toshiba, TPG, Universal, and Vivendi Games.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

This IDC study will present the home networking survey results, which investigates home networkers' motivation to set up a network, as well as current and future usage of the home network.

This IDC study forecasts and analyses the markets for IP-based and wireless music services in the major. It provides an analysis of the players and trends in those markets and forecasts of user numbers and revenue.

This IDC study will look at the market dynamics between CE, IT and Telco DVR-platforms. Forecasts of MCE PCs, DVRs and home gateways will be included.

IDC offers a complete market intelligence solution customised to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalised Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.