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Latin America Quarterly Mobile Phone Tracker
• Published Research
• Markets Covered
• Segments Analyzed
• Key Questions Answered
• Latin America Quarterly Mobile Phone Tracker Taxonomy
• Competitive Analysis
• Timely Delivery and Support
• Respond to Today's Dynamic Market
• IDC's Investment Philosophy
• What Is An IDC Tracker

IDC's Latin America Quarterly Mobile Phone Tracker fills the demand for detailed and timely information on the global traditional mobile phone and converged mobile device market for device vendors, software developers, service providers, and component suppliers. This service is built on the foundation of IDC's network of country-level mobile phone tracking services, and its bottom-up methodology delivers an accurate view of the mobile phone market from those closest to it. It delivers a quarterly Excel pivot table product that details the performance of the market's individual players and answers important product-planning and product-positioning questions. It also provides rolling eight-quarter and five-year forecasts by country and form factor.


Markets Covered


This product covers the following segments of the Latin America mobile phone market:

  • Quarterly unit shipments, with historical information from 2004 (Brazil and Mexico only) and forecast
  • Five-year annual forecast and two-year quarterly forecasts
  • Countries - Argentina, Brazil, Mexico, and the rest of Latin America
  • Unit shipments by air interface (e.g., WCDMA, CDMA, CDMA2000 1xRTT, EDGE, GSM/GPRS, PDC) and application platform (e.g., BREW, Java) and, starting from 3Q07, by OS, built-in Bluetooth capabilities, integrated digital cameras, camera resolution, integrated WiFi capabilities, type of screen, form factor (traditional, converged), and integrated expansion bays in devices
  • Shipments for the top 15-20 vendors in Latin America


Segments Analyzed


Throughout the year, this product will address the following topics:

  • Units, market value, and ASV (without subsidy) of traditional mobile phones and converged devices (smartphones)
  • Vendors
  • Form factors
  • Air interfaces
  • Operating systems (for converged mobile devices)
  • Application platforms (e.g., BREW, Java)
  • Camera-enabled devices
  • Starting from 3Q07: OS, camera resolution, Bluetooth, WiFi


Key Questions Answered


Our research addresses the following issues that are critical to your success:

  1. What are the regional and country quarterly market shares for the leading mobile and converged mobile device vendors?
  2. Which vendors are positioned to increase market share, and which are struggling?
  3. How are quarterly shipments divided among various air interfaces in each region?
  4. How popular are converged mobile devices becoming, and what are their volumes compared with those of traditional mobile phones?
  5. What is the five-year outlook for mobile phone handset shipments and technology trends in Argentina, Brazil, and Mexico?


Latin America Quarterly Mobile Phone Tracker Taxonomy


Source: IDC



Competitive Analysis


IDC's Latin America Quarterly Mobile Phone Tracker provides a view of the key market trends and market performance for the world's leading mobile phone and converged mobile device vendors. It tracks the top 15-20 vendors in Argentina, Brazil, Mexico, and the rest of Latin America.


Timely Delivery and Support


Subscribers to this product receive semiannual delivery and IDC support, including:

  • Excel analysis tool
  • Interactive briefing
  • Week 10: Historical and forecast analysis published


Respond to Today's Dynamic Market


Source: IDC



IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.

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