The Canadian mobile phone market continues to experience tremendous growth with Canadian consumers and Business appetite for more functionality continuing to take hold. Customers are becoming more demanding, which is shortening the life cycle of products, and increasing replacement as may consumers increasingly see cell and smartphones as status symbols. At the same time, smartphones or converged mobile devices with advanced application and content management capabilities are also taking hold in various subsegments. IDC's Canadian Quarterly Mobile Phone Tracker is the premier sales and marketing tool for analyzing the Canadian mobile and smartphone markets. Clients are able to evaluate current and historical vendor performance, analyze seasonal patterns, and identify market segments which provide the greatest growth opportunities. To address key market shifts and trends, integrated coverage of the mobile and smartphone markets are included. The supply-side research is supported by demand-side resources encompassing all major technologies, air interfaces, and vendors in the Canadian mobile and smartphone markets. The insights provided by this service can help maximize the impact of sales and marketing campaigns and can lead to increased revenue growth and market share.

This product covers the following segments of the Canadian mobile phone market:

• Traditional mobile phones
• Converged mobile devices - (Smartphones)

Throughout the year, this product will address the following topics:

• Five- to eight-quarter rolling forecast by device type
• Vendors' market share in unit shipments
• Operating systems: Linux, Palm OS, Windows Mobile, Symbian
• Application environments: Java, BREW
• Technologies: Camera, MP3, color display, Bluetooth, expansion slot
• Air interface: 1G - AMPS; 2G - GSM, cdmaOne, iDEN, TDMA, PDC, PHS; 2.5G - GPRS, EDGE, CDMA2000 1x RTT; 3G - WCDMA, CDMA2000 1x EV-DO and EV-DV, TD-SCDMA
• Options: Consumer Mobile Device Buyer Behaviour Study, Enterprise and SMB Mobile Device Buyer Behaviour Study

Our research addresses the following issues that are critical to your success:

1. What are the quarterly market shares for Canada's leading mobile phone vendors?
2. What are the preferred channels for acquiring smartphones?
3. How quickly is 3G being adopted?
4. Which added-feature technologies are gaining traction within the Canadian market?
5. What device style resonates most strongly with consumers?

IDC's Canadian Quarterly Mobile Phone Tracker examines how mobile phone vendors are positioning themselves to compete in the mobile phone market. This product reviews the strategies, market positioning, and future direction of several providers in the mobile phone market, including Kyocera Wireless, LG, Motorola, Nokia, palmOne, RIM, Samsung, Sanyo, Siemens, Sony Ericsson, and UT Starcom.

IDC's Canadian Quarterly Mobile Phone Tracker is distributed via email in an Excel pivot table file each quarter. The data is accessed through a flexible, interactive interface.

Data is delivered during week 10 after close of quarter.

Data is delivered during week 12 after close of quarter.

Options: Consumer Mobile Device Buyer Behaviour Study, Enterprise and SMB Mobile Device Buyer Behaviour Study

Five hours of access to an analyst for specific inquiries is included.

A quarterly strategy review with customized analysis, insights, and in-depth guidance on the mobile phone market is included.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.