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Korea Personal Computing (Korean Version)
AN IDC CONTINUOUS INTELLIGENCE SERVICE
• Markets Covered
• Subjects Analyzed
• Key Questions Answered
• Korea Client PC Market Unit Shipments and Year-on-Year Growth
• Competitive Analysis
• Core Research
• A Complete Intelligence Solution
• IDC's Investment Philosophy
• What Is An IDC CIS

The usage patterns of personal computing are now gradually evolving into entertainment, mobility and ubiquitous computing, thus forcing the industry players to develop innovative strategies to lead the market. High portable migration, along with home entertainment desktop, continues to provide vendors with profitable opportunities during the forecast period. IDC's Korea Personal Computing service provides detailed coverage of the Korea personal computer marketplace. Through an extensive research agenda, this intelligence service provides in-depth analysis, forecast, and competitive data for various segments of the Korea personal computer market, ranging from form factors and technologies to price competition. This service delivers timely information on subjects critical to the decision makers in the personal computing segment.


Markets Covered


This service covers the following segments of the PC market:

  • Consumer desktops
  • Commercial desktops
  • Portable PCs
  • x86 servers


Subjects Analyzed


Throughout the year, this service will address the following topics:

  • Market dynamics
  • Form factor analysis
  • Competitive analysis
  • Channel distribution
  • Vertical market
  • Market forecast


Key Questions Answered


Our research addresses the following issues that are critical to your success:

  1. What are the key factors influencing the PC market in Korea?
  2. What are the marketing strategies of the major vendors in Korea?
  3. How will the Korea PC market shift? What, and in which areas, will the major opportunities be?
  4. What are the major trends in technology, demand, and the overall PC market in Korea?


Korea Client PC Market Unit Shipments and Year-on-Year Growth


Source: IDC, 2008



Competitive Analysis


IDC's Korea Personal Computing service examines how vendors are positioning themselves to compete in the Korea PC market. This service reviews strategies, market positioning, and future direction of several providers in the market, including:

Apple, Asus, Daewoo, Dell, eSlim, Fujitsu, Haier, HP, IBM, Jooyontech, Lenovo, LG Electronics, Samsung, Sony, Sun Microsystems, Toshiba, Trigem, Uniwide, and others.


Core Research


This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging markets segments, via research offerings that require additional IDC funding and client investment.


Korea PC Market Forecast and Analysis, 3Q and 4Q 2008, and 1Q and 2Q 2009

These studies are quarterly compilations of the performance of the overall Korea PC market, as well as projections for the next five years. Each document tracks results and data of more than 20 vendors, segmented by form factors, processor groups, vertical market segments, distribution channels, price bands, and specifications. Market forecasts and predictions are also provided for a better understanding of the future PC market in Korea.


Studies throughout the Year

Topics of these studies have not been finalized, but will include the latest key market trends.


A Complete Intelligence Solution


IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

  • The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
  • Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
  • A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
  • Special client discount pricing on purchases of research from other services
  • Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
  • Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC sales executive.


IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.


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Meet the Experts
Philip Kwon
Research Manager, Personal Computing