IDC's Canadian ICT Executive Service is an expanded program designed to meet the information needs of Canadian executives. This advisory service provides a management perspective of the trends shaping the Canadian Information and Communications Technology (ICT) market, providing up-to-date IT segment and vertical forecast data, intelligence on the ICT purchase intentions of medium and large enterprises, and insight into issues that matter to senior ICT executives. In addition to written analysis on key subjects, the program now provides the busy executive with regularly scheduled podcasts on current trends and developments unique to the Canadian ICT market. These podcasts are also an effective way to arm your organization's sales and marketing teams with factual insight on issues that affect their customers.

This service covers the following segments of the Canadian ICT market:

• IT hardware, software, and services, including the major submarkets
• Communications
• Major vertical markets in the IT sector

Throughout the year, this service will address the following topics:

• Buying behavior of executive decision makers
• Canadian ICT market sizing by segment
• Canadian ICT market opportunity by vertical
• Trends and issues impacting ICT in Canada
• Canada-only ICT vendor revenue rankings
• Top ICT predictions for Canada

Our research addresses the following issues that are critical to your success:

1. What are senior executives saying about their ICT objectives, spending plans, and strategies for 2009?
2. What is the forecast for the major ICT markets in Canada for the next five years?
3. Which verticals represent the best opportunities for a company's ICT offerings over the next five years?
4. How do industry developments impact the Canadian ICT market?
5. How much revenue are competitors achieving in the Canadian ICT market?

IDC's Canadian ICT Executive Service provides clients with a unified view of the key forces influencing the overall Canadian ICT market. To succeed in the current business environment, ICT executives need to understand their customers' spending intentions and decision-making processes and criteria. IDC's latest segment and vertical IT spending forecasts will help executives identify where best to align their sales resources and marketing initiatives.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

Canadian Senior Management Perspectives on ICT

This document summarizes the views of business executives on a number of key subject areas of interest to ICT vendors, including where they see the economy going in the next 12 months and how it will affect their ICT spending. Identification of major ICT solution investments, decision influencers, buying "hot buttons," and opinions on leading IT vendors are also addressed.

Top 10 Canadian ICT Predictions

Each year, IDC Canada publishes our top 10 predictions for the Canadian ICT market. In early 2009, IDC Canada will hold a Web conference to present these predictions in conjunction with the publication of the study.

Canadian ICT Market Forecast Summary

This document provides IDC Canada's sizing for the macro ICT markets (IT hardware, software, and services, plus communications) in Canada as well as the major submarkets. This primer on the Canadian ICT market also includes summaries of the key drivers shaping the various segments.

Canadian IT Market Forecast Summary by Vertical

This document highlights the drivers and inhibitors currently shaping the major vertical markets for IT solutions, including sizing and forecast trends for each market from 2008 through 2013.

Canadian IT Vendors Analysis: Assessing the Top Vendors

This study, updated annually, ranks leading ICT firms in Canada according to their most recent fiscal year revenue.

Regularly Scheduled Podcasts

These audio files will provide timely updates on current developments in the Canadian ICT market. Where relevant, the podcasts will compare the unique characteristics of the Canadian ICT Market with the U.S. and worldwide trends.

Smarter Segmentation

This research includes analysis of demographics, psychographics, and other behavioral questions for further segmentation of consumers.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC sales executive.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.