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Latin America Quarterly Mobile Device Tracker
• Published Research
• Markets Covered
• Segments Analyzed
• Key Questions Answered
• Latin America Quarterly Mobile Phone Tracker Taxonomy
• Competitive Analysis
• Timely Delivery and Support
• Respond to Today's Dynamic Market
• IDC's Investment Philosophy
• What Is An IDC Tracker

IDC's Latin America Quarterly Mobile Devices Tracker fills the demand for detailed and timely information on the global mobile phone and converged mobile device (smartphone) market for device vendors, software developers, service providers, and component suppliers. It provides insightful analysis through quarterly traditional mobile phone market share for Latin America's largest markets: Argentina, Brazil, Mexico, and the Rest of Latin America (RoLA) as well as smartphone shipments in Argentina, Brazil, Chile, Colombia, Mexico, Venezuela, and the Rest of Latin America. The research delivers a quarterly Excel pivot-table product that details the performance of the market's individual players and answers important product-planning and product-positioning questions.New this year is a completely redone product to provide clients with the most detailed device specs available including: digital camera resolution, video player, music player, GPS-enabled device, and VOIP capabilities among close to two dozen other spec categories.


Markets Covered


  • Quarterly unit shipments, value, and forecast
  • Five-year annual forecast and two-year quarterly forecasts
  • Traditional mobile phones: Argentina, Brazil, Mexico, RoLA
  • Smartphones: Argentina, Brazil, Chile, Colombia, Mexico, Venezuela, Rest of Latin America
  • Shipments for the top 15-20 vendors in Latin America
  • Shipments by air interface (e.g., WCDMA, CDMA, CDMA2000 1xRTT, EDGE, GSM/GPRS, and PDC) and application platform (e.g., BREW, Java) and, starting from 3Q07, by OS, built-in Bluetooth capabilities, integrated digital cameras, camera resolution, integrated WiFi capabilities, type of screen, form factor (traditional, converged), and integrated expansion bays in devices, among many other categories


Segments Analyzed


  • Units, market value, and ASV (without subsidy) of traditional mobile phones and converged devices (smartphones)
  • Vendors
  • Form factors
  • Air interfaces
  • Application platforms (e.g., BREW, and Java)
  • Camera-enabled devices
  • Operating systems (for converged mobile devices)
  • Digital camera resolution, video player, music player, GPS-enabled device, and VOIP capabilities among close to two dozen other spec categories.


Key Questions Answered


  • What are the regional and country quarterly market shares for the leading mobile and converged mobile device vendors?
  • Which vendors are positioned to increase market share, and which are struggling?
  • How are quarterly shipments divided among various air interfaces in each region?
  • How popular are converged mobile devices becoming, and what are their volumes compared with those of traditional mobile phones?
  • What is the five-year outlook for mobile phone handset shipments and technology trends in Latin America's largest markets?


Latin America Quarterly Mobile Phone Tracker Taxonomy


Source: IDC



Competitive Analysis


IDC's Latin America Mobile Devices Tracker examines how mobile phone manufacturers are positioning themselves to compete in the Latin America mobile device market. This product reviews the future direction of this category in Latin America, as well as the current market positioning of the region's leading vendors, including: Nokia, Motorola, RIM, Apple, Palm, HP, Samsung, Sony Ericsson, and LG, among others.


Timely Delivery and Support


Throughout the year, this product will offer insight into the latest trends impacting the market. Potential studies include:

Excel Analysis Tool and Interactive Briefing

Time: December 2008 (3Q data), March 2009 (4Q data), June 2009 (1Q data) and September 2009 (2Q data)


Respond to Today's Dynamic Market


Source: IDC



IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.

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