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Our research addresses the following issues that are critical to your success:
- What are the vendor shares within each of the form factors, and how are competing brands/models performing?
- What channel mix and strategies are vendors employing, and which customer segments are being penetrated?
- How well are other mobile platforms competing against BlackBerry and Windows Mobile?
- What is the wireless penetration among handheld and converged mobile devices, and which wireless ranges are gaining traction in the marketplace?
- Where should vendors allocate product development, marketing, and other resource dollars to capitalize on the market segments experiencing the greatest growth rates?
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This service covers the following segments of the Canadian mobile devices market:
- Pen-based handheld devices
- Keypad-based handheld devices
- Converged mobile devices
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Timely delivery:
- Quarterly unit shipments by form factor, vendor, brand/model, customer segment, distribution channel, processor, GPS, and operating system
- Price band analysis
- Wireless adoption (Bluetooth 1/2.x, 802.11x, DataTAC, Mobitex, iDEN, GSM/GPRS/EDGE/UMTS/HSDPA, CDMA/1xRTT/1xEV-DO)
- Week 7: Preliminary historical results are published.
- Week 11: QView deliverable is published.
- Week 12: Canadian handheld forecast (five-year unit forecast by form factor) is published.
- Five hours of telephone inquiry time is included for general support questions regarding data usage.
Database delivery:
- IDC's Canadian Handheld QView is distributed via email in Excel files each quarter.
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