IDC's European Quarterly PC Market Watch service is an essential quarterly PC dataset for financial organizations and investment companies that need to constantly watch market movements, assess key industry players' performance and strategies, and monitor growth opportunities in the PC industry. This service provides key vendor performance and shares in Europe and the major European markets, as well as key market trends by segment and product category. It will enable financial institutions and investors to closely follow the increasingly competitive PC market and is an essential dataset for time-critical and strategic decisions.

This service covers the following markets and segments:

• Western Europe and key European markets (U.K., France, Germany)
• All major international, regional, and local PC vendors
• Desktops, notebooks, x86 servers
• User segments: home, business (SMB, corporate), education, government

Throughout the year, this service will address the following topics:

• Vendor performance and shares
• Vendor strategies and positioning
• Hot areas (e.g. mobile computing)
• Desktop, mobile, x86 server trends
• Market outlook and five to eight rolling quarterly forecasts
• Key market opportunities

This service addresses the following issues that are critical to your success:

1. How do the major international, regional, and local PC vendors perform in Europe and in the key markets?
2. What is their share in the different segments of the market?
3. How do the consumer and business markets perform and what is the growth outlook?
4. What are the major growth opportunities in the PC market, in particular in Europe?
5. How will pricing strategies affect vendor margins?

IDC's European Quarterly PC Market Watch service examines how international, regional, and local PC vendors are performing and positioning themselves in the very competitive desktop, notebook, and x86 server markets. This service reviews the strategies, market positioning, and future direction of key suppliers in the market, including more than 250 vendors and over 150 separate brand names tracked across 35 countries in EMEA.

Throughout the year, this service will offer deliverables such as:

• Preliminary top 10 vendor shares by form factor delivered three weeks after the quarter close.
• Final vendor and market data delivered five weeks after the quarter close.
• Key market trends and forecast assumption highlights.
• Quarterly forecasts by form factor and user segment delivered eight weeks after the quarter close.
• Quarterly Webcast held in week four after quarter close.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.