IDC's European Quarterly Mobile Phone Tracker provides a unique insight into the forces shaping the handset and converged mobile devices market in Western Europe. The mobile phone and PDA markets are colliding, with vendors realizing the opportunities offered by the current market convergence. This service will enable clients to better understand how converged devices are impacting the mobile phone market, and provides, on a quarterly basis, a unique analysis of key market trends, vendor shares, and strategies shaping the future wireless devices market.

This service covers the following markets and segments:

• Mobile phones, converged devices
• Vendor shares by form factor and technology
• Western Europe (16 countries)
• By air interface (GSM, GPRS, EDGE, WCDMA, HSDPA), network, platform, OS, and form factor
• By display type, camera type, technology (GPS, video and music players, VoIP, dual-mode WiFi Java, Bluetooth, etc.), hard drive, memory cards, etc.
• By input mechanism: touchscreen, qwerty, compressed qwerty, etc.

Throughout the year, this service will address the following topics:

• Vendor shares by form factor and technology, by country
• Quarterly market sizing and forecasts by technology
• Rolling 5-8 quarter forecasts by product type and technology
• Competitive positioning, vendor performance analysis
• Form factor and technology trends

This service addresses the following issues that are critical to your success:

1. What is the quarterly performance of mobile phone and converged device vendors in the highly competitive European market?
2. In a very segmented market, what are the competitive strategies, challenges, and opportunities faced by vendors?
3. What is the penetration (or saturation rate) of key technologies such as Bluetooth, WiFi, UMA, various mobile TV standards, hard drives, music players, VoIP, push-to-talk, and differing memory card formats?
4. What proportion of mobile phones have cameras and what sensor resolutions are most/least prominent in the market?
5. At what rate are converged devices cannibalizing demand for standard feature phones and how fast is the market embracing 3G technologies and specifically WCDMA versus HSDPA?

IDC's European Quarterly Mobile Phone Tracker examines how mobile device vendors are positioned in this increasingly competitive market. This service reviews strategies, market positioning, and market shares of mobile phone and converged mobile device vendors in the market, including:

Nokia, Samsung, Sony Ericsson, LG Electronics, Motorola, HTC, RIM, Palm, Apple, Vodafone, Orange, O2 , Sagem, Alcatel,

ZTE, Huawei, Sharp, T-Mobile, Toshiba, Fujitsu, Kyocera, and AsusTek

Quarterly market analysis, shares, and forecasts will offer extensive and timely insight into the very competitive mobile phone and converged mobile devices market in Western Europe.

Quarterly Market Analysis and Shares

Quarterly market analysis and vendor shares by country, form factor, air interface, and technology along IDC's detailed market and product segmentation are delivered eight weeks after quarter end in an easy-to-use and dynamic Excel-based and online interface, allowing easy data manipulation and graphic illustration of regional and country market data.

Rolling quarterly forecasts by form factor, air interface, and technology, provided eight weeks after quarter end.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.