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With the competition in China PC market becoming more intense, vendors are trying to penetrate the second, third, and even fourth-tier cities in an attempt to maximize market opportunities in order to generate revenues. As a result, they are constantly looking to identify and track the rapidly developing provinces as well as those provinces where it will be easier for them to gain substantial market shares. These vendors also need to know the competitive rankings of their counterparts in each province in order to plan their go-to-market strategies. IDC's China Quarterly Provincial PC Tracker is designed to help IT vendors who are targeting the large and growing China market. The product offers timely and critical intelligence to aid in strategic and tactical planning to compete effectively in China, which has one of the fastest growing PC markets in the world.
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This product covers the following segments of China PC market:
- Commercial desktop
- Consumer desktop
- Mobile PC, notebook, and ultra portable
- x86 server
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Throughout the year, this product will address the following topics:
- Competitive analysis
- Product and vendor strategies
- Channel strategies
- Market dynamics
- Market forecast and trends
- Market databook
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Our research addresses the following issues that are critical to your success:
- What is the respective size of the desktop, notebook, and x86 server markets in each of the provinces in China?
- What is the forecast opportunity in the PC market for each province in China?
- What are the key drivers and inhibitors to growth in each province in China?
- Which PC vendors are currently present in each province in China?
- How are the PC vendors improving their services and support strategies as a means of differentiation in the China market?
- Which vendors are expected to lead the provincial markets and what are their competitive strengths and advantages?
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| Source: IDC |
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IDC's China Quarterly Provincial PC Tracker examines how PC vendors are positioning themselves to compete in the China PC market. This product reviews strategies, market positioning, and future direction of several providers, including:
Acer, Apple, Ascend, ASUS, Dawning, Dell, Founder, Fujitsu, Great Wall, Haier, Hedy, Hisense, Hewlett-Packard, IBM, Langchao, Lenovo, NEC, Powerleader, Sony, Start, TCL, Thunis, TongFang, Toshiba, and others.
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Throughout the year, this product will offer insight into the latest trends impacting the market. Potential studies include:
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- PC unit shipments and revenue by form factor (consumer and commercial desktops, portables, and x86 server)
- PC unit shipments and revenue by vendor and by province
- Unit shipment and revenue forecasts by form factor for four quarters
- Five-year unit shipment and revenue forecasts by form factor
- Five-year unit shipment forecast by province
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| Timely Delivery and Support |
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- Preliminary data, which are summary tables of the top 10 vendor rankings by province and form factor, in Excel format, is delivered 60 days after the close of the quarter.
- Final hardcopy binder is delivered 75 days after the close of the quarter. The binder contains detailed country data tables and forecasts. A qualitative PowerPoint summary is also provided to highlight the major developments of prominent vendors in each province. New products, current promotions, and pricing actions will be among the topics addressed.
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| Database Delivery |
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CD-ROM -- This database in Excel format provides unit and value shipments by vendors' brands including splits by form factor and province.
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| Source: IDC |
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As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.
Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.
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Antonio Wang
Research Manager, Computing Systems Research, IDC China
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Shirley Ba
Senior Market Analyst, Computing Systems Research, IDC China
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