Contact IDC Help Shopping Cart Edit Your Profile
Search
 
Home Research Products & Services IDC Events IDC Analysts IDC Analysts About IDC My IDC
 
China Quarterly Provincial PC Tracker
• Markets Covered
• Segments Analyzed
• Key Questions Answered
• China PC Shipments by Province in East Region, 2004-2012
• Competitive Analysis
• Timely Delivery and Support
• Respond to Today's Dynamic Market
• IDC's Investment Philosophy
• What Is An IDC Tracker

With the competition in China PC market becoming more intense, vendors are trying to penetrate the second, third, and even fourth-tier cities in an attempt to maximize market opportunities in order to generate revenues. As a result, they are constantly looking to identify and track the rapidly developing provinces as well as those provinces where it will be easier for them to gain substantial market shares. These vendors also need to know the competitive rankings of their counterparts in each province in order to plan their go-to-market strategies. IDC's China Quarterly Provincial PC Tracker is designed to help IT vendors who are targeting the large and growing China market. The product offers timely and critical intelligence to aid in strategic and tactical planning to compete effectively in China, which has one of the fastest growing PC markets in the world.


Markets Covered


This product covers the following segments of China PC market:

  • Commercial desktop
  • Consumer desktop
  • Mobile PC, notebook, and ultra portable
  • x86 server


Segments Analyzed


Throughout the year, this product will address the following topics:

  • Competitive analysis
  • Product and vendor strategies
  • Channel strategies
  • Market dynamics
  • Market forecast and trends
  • Market databook


Key Questions Answered


Our research addresses the following issues that are critical to your success:

  1. What is the respective size of the desktop, notebook, and x86 server markets in each of the provinces in China?
  2. What is the forecast opportunity in the PC market for each province in China?
  3. What are the key drivers and inhibitors to growth in each province in China?
  4. Which PC vendors are currently present in each province in China?
  5. How are the PC vendors improving their services and support strategies as a means of differentiation in the China market?
  6. Which vendors are expected to lead the provincial markets and what are their competitive strengths and advantages?


China PC Shipments by Province in East Region, 2004-2012


Source: IDC



Competitive Analysis


IDC's China Quarterly Provincial PC Tracker examines how PC vendors are positioning themselves to compete in the China PC market. This product reviews strategies, market positioning, and future direction of several providers, including:

Acer, Apple, Ascend, ASUS, Dawning, Dell, Founder, Fujitsu, Great Wall, Haier, Hedy, Hisense, Hewlett-Packard, IBM, Langchao, Lenovo, NEC, Powerleader, Sony, Start, TCL, Thunis, TongFang, Toshiba, and others.


Timely Delivery and Support


Throughout the year, this product will offer insight into the latest trends impacting the market. Potential studies include:


Segmentation

  1. PC unit shipments and revenue by form factor (consumer and commercial desktops, portables, and x86 server)
  2. PC unit shipments and revenue by vendor and by province
  3. Unit shipment and revenue forecasts by form factor for four quarters
  4. Five-year unit shipment and revenue forecasts by form factor
  5. Five-year unit shipment forecast by province


Timely Delivery and Support

  1. Preliminary data, which are summary tables of the top 10 vendor rankings by province and form factor, in Excel format, is delivered 60 days after the close of the quarter.
  2. Final hardcopy binder is delivered 75 days after the close of the quarter. The binder contains detailed country data tables and forecasts. A qualitative PowerPoint summary is also provided to highlight the major developments of prominent vendors in each province. New products, current promotions, and pricing actions will be among the topics addressed.


Database Delivery

CD-ROM -- This database in Excel format provides unit and value shipments by vendors' brands including splits by form factor and province.


Respond to Today's Dynamic Market


Source: IDC



IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.

Related Links



Meet the Experts
Antonio Wang
Research Manager, Computing Systems Research, IDC China
Shirley Ba
Senior Market Analyst, Computing Systems Research, IDC China