The digital camera market is reaching maturity but still varies by country, cluster, or region in regards to brands, features, distribution channels, future market potential, and consumer expectations towards the product. IDC's Middle East and Africa Bimonthly Digital Camera Tracker combines supply-side research (to assess market size and vendor activity) with consumer research (to assess user expectations and future purchase intentions) to supply long-term market forecasts and saturation analysis (updated twice a year) for superior strategic planning. It delivers insight that helps vendors identify opportunities, position their products and brands, and anticipate market changes.

This service covers the following segments:

• Vendors and the supply-side: shipment data is collected and delivered from vendors at both a regional and local level (to ensure accuracy). Breakdowns include: - market size in units and revenue - market shares in units and revenue - market development and long-term forecast - price bands segmentation - pixel classes segmentation - optical zoom segmentation
• Consumer behavior and attitudes: for key countries in each cluster, regular consumer surveys examine: - category penetration - brand awareness - brand ownership - future purchase intent - key purchase criteria - brands considered for future purchase

Throughout the year, this service will address the following topics:

• Market size and share tracker: every two months Middle East and Africa: Saudi Arabia, United Arab Emirates, Turkey, Israel, South Africa, Rest of MEA
• Five-year market forecast: semiannually
• Available for all countries where market size and share tracker is carried out.
• Consumer research: annually Middle East and Africa: Saudi Arabia, Turkey, South Africa

This service addresses the following issues that are critical to your success:

1. What is the market size and how is it developing?
2. Who are the players and in what areas are their relative strengths?
3. How do their products compete with yours?
4. What combinations of functionality are in greatest demand?
5. How is technology migration influencing prices and market share?
6. Which countries in the region hold the most opportunities for your company?
7. What are the consumer expectations towards brands and the category in general?
8. What are the key purchase criteria?
9. What will the market look like in a few years' time?

IDC's Middle East and Africa Bimonthly Digital Camera Market Tracker reveals market details that establish how digital camera vendors are positioning themselves to compete in the MEA markets. It keeps you abreast of what's hot, where the action is, and who is on top, delivering intelligence on leading providers, including BenQ, Canon, Casio, Fujifilm, HP, Kodak, Nikon, Olympus, Panasonic, Pentax, Samsung, and Sony.

Throughout the year, this service offers insight into the latest trends affecting the MEA digital camera markets.

1. Every two months: digital camera market size and share information based on shipment pool methodology to assess market development and vendors' brand shares (market size, market development, market shares, price bands, pixel classes segmentation and optical zoom segmentation). Delivered five weeks after end of data collection period.

2. Annually: consumer research based on omnibus methodology to assess end-user expectations and activity (category penetration, brand awareness, brand ownership, future purchase intent, key purchase criteria, favored brands). Delivered in October to support next year's strategic planning processes.

3. Every six months: long-term market size forecast and saturation analysis. Delivered in March and October before key sales periods of summer and winter holidays.

4. Upon request: a complete consumer survey on digital usage and attitudes, DC installed base, photo printing, and paper usage. Study is based on representative samples enabling in depth segmentation analysis.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.