As penetration rates increase and user communities become more comfortable with, and dependent on, mobile devices, service level expectations will continue to increase. Subscribers will understandably expect fairly priced, highly accessible communications, quality comparable to wireline services, and an array of data services. In a truly mobile environment, the subscriber will be completely indifferent to operator challenges and technology, regardless of the platform. Operators are also actively investing in next generation network to meet subscribers' expectations. This product is essential to all players in the mobile industry as it provides detailed in-country statistics on voice, data and multimedia services adoption, market sizing, and mobile operators' market shares.

This tracker covers voice, SMS, MMS and other mobile data services in the following countries:

• Australia
• Hong Kong
• India
• Indonesia
• Malaysia
• Philippines
• PRC
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam

Throughout the year, this tracker will address the following topics by country:

• Semiannual sizing and 5-year forecast/update of the mobile market
• Semiannual sizing and 5-year forecast/update of SMS, MMS multimedia (video, music, email, internet browsing and other mobile data) services
• Semiannual market share update of mobile operators
• 2G, 3G and LTE service adoption and forecast/update
• GSM/CDMA market trends
• Prepaid/Contract services
• Business/Consumer services

Our research addresses the following issues that are critical to your success:

1. What is the potential opportunity for mobile services in each country?
2. How is demand shifting from voice to data and from one mobile operator to another?
3. What is the competitive strengths of each operator?
4. What is the technology trend projected (GSM/CDMA/LTE)?
5. How fast is the take-up for next generation mobile services?
6. What is the market opportunity for each mobile service segment (voice, SMS, MMS and other data)?

IDC's Asia/Pacific Semiannual Mobile Voice, Data and Multimedia Services Tracker examines how mobile operators are positioned to compete in the mobile services market. It provides an in-depth analysis into the mobile services market on a quarterly basis and all key statistics required to have a complete understanding of this marketplace. Some of the operators tracked include:

AIS, Bharti, China Mobile, China Unicom, Chunghwa Telecom, CSL, FarEasTone, Globe, Hutchison, KT Freetel, LG Telecom, M1, Maxis, Optus, SingTel Mobile, SK Telecom, Smart, StarHub, DTAC, Telstra, Vodafone, etc.

Throughout the year, this tracker will offer insight into the latest trends impacting the market. This tracker will include 2 deliverables per semiannual cycle:

• Mobile services subscribers and revenues by service provider
• SMS/MMS users and revenues by service provider
• Other data users and revenues by service provider
• <3G/3G subscribers and revenues by service provider
• CDMA vs GSM
• Prepaid vs contract

• Mobile services subscribers and revenues
• SMS/MMS/Multimedia users and revenues
• <3G/3G subscribers and revenues
• CDMA vs GSM
• Prepaid vs contract
• Business vs consumer
• Mobile penetration rate

Forecast assumptions

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.