IDC's European Hardware Pricing service provides bespoke price tracking and trend analysis enabling clients to monitor key pricing developments and evaluate competitor pricing in the European PC, mobile, and server markets. Detailed pricing reports by vendor, country, and product category are delivered on a monthly or quarterly basis in an easy-to-use, standard, or customized format tailored to your pricing intelligence requirements. Boasting extensive geographical coverage and leveraging from a reliable pool of channel sources, the service allows clients to accurately monitor the pricing evolution of systems, peripherals, and components, as well as capture and assess competitor pricing activities in a timely manner.

This service covers the following markets and segments:

• 14 countries across Western Europe
• Desktops, notebooks, x86 servers, and workstations
• Printers and multifunction peripherals
• Storage and networking equipment

Throughout the year, this service will address the following topics:

• System price movement analysis in Europe and by country
• Hardware price tracking by vendor and product category
• Price band analysis by vendor and product category
• Competitor price benchmark analysis
• Regional pricing studies tailored for statistical purposes
• Key pricing trends and developments in Western Europe

This service addresses the following issues that are critical to your success:

1. Which vendors enjoy price leadership in the European marketplace?
2. How will component costs affect overall system price and vendor selling strategies in Europe?
3. Where is the pricing sweetspot in the highly competitive notebook market?
4. How do vendor pricing strategies or tactics affect the European hardware markets?

IDC's European Hardware Pricing service examines key hardware pricing developments and evolution in Europe and how major vendors are positioning themselves to compete in the PC, notebook, x86 server, printer, storage, and related markets. This service provides pricing intelligence and analysis for all major hardware vendors, including Acer, AMD, Canon, Dell, Epson, Fujitsu Siemens, HP, IBM, Lenovo, Intel, Kingston, Kyocera, Lexmark, Maxtor, NEC, Palm, Quantum, Seagate, Sony, Toshiba, and Western Digital.

Custom deliverables (specific Excel sheets, PowerPoint charts, etc.).

Analyst inquiry hours.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.