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European Quarterly Handheld Tracker
• Published Research
• Markets Covered
• Segments Analyzed
• Key Questions Answered
• European Quarterly Handheld Tracker Coverage
• Competitive Analysis
• Timely Delivery and Support
• Respond to Today's Dynamic Market
• IDC's Investment Philosophy
• What Is An IDC Tracker

IDC's European Quarterly Handheld Tracker service provides an essential, detailed, and accurate update of the handheld and converged devices market in Europe. In addition to its annual research service, this quarterly service offers clients unique insight into key vendor performance and trends affecting the European mobile device market on a quarterly basis. Quarterly updates provide the latest information on the rapidly changing mobile devices market for time-critical decision making and strategic planning.


Markets Covered


This service covers the following markets and segments:

  • Handheld devices (pen-based, key-based) and converged devices
  • 16 Western European countries
  • Market outlook and quarterly forecasts
  • Vendor shares by form factor, operating system, user segment, data versus voice centric, and channel
  • Converged devices by entry method (pen, key, numeric keypad)


Segments Analyzed


Throughout the year, this service will address the following topics:

  • Vendor market share by form factor, by country for 16 countries
  • Quarterly market sizing
  • Quarterly forecasts
  • Competitive positioning, vendor performance analysis
  • Form factor and technology trends
  • Pricing trends


Key Questions Answered


This service addresses the following issues that are critical to your success:

  1. What were the key market drivers over the past quarter and what is the market outlook for the coming quarters?
  2. What are the market performances and strengths/weaknesses of your competitors?
  3. Which key mobile device vendors gained market share?
  4. What are the major challenges in the European handheld and converged devices market?
  5. How have the latest industry activities affected IDC's short-term/long-term mobile device forecast?


European Quarterly Handheld Tracker Coverage


Source: IDC
Download to Powerpoint


Competitive Analysis


IDC's European Quarterly Handheld Tracker service examines how hardware providers are positioning themselves in this increasingly competitive market. This service reviews strategies, market positioning, and shares of handheld and handheld-related companies in the handheld market, including:

Acer, Bouygues, Casio, Dell, Fujitsu Siemens Computers, HP, HTC, Medion, Microsoft, Motorola, Nokia, O2, Orange, Palm, RIM, Samsung, Sharp, BenQ/Siemens, Sony Ericsson, Symbian, T-Mobile, Vodafone, and Yakumo.


Timely Delivery and Support


Quarterly market analysis, shares, and forecasts will offer extensive and timely insight into the very competitive handheld devices market in Europe.


Quarterly Market Analysis and Shares

Quarterly market analysis and vendor shares delivered six weeks after the end of each quarter.


Geographical Coverage

Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the U.K.


Quarterly Market Forecasts

Quarterly forecasts and quarterly insight documents are provided eight weeks after the end of each quarter.


Quarterly Market and Vendor Performance

Qualitative Analysis


Analyst Inquiry Hours


Respond to Today's Dynamic Market


Source: IDC
Download to Powerpoint


IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.

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