The printing and imaging markets are in the midst of a conversion to a series of newly affordable technologies. IDC's Canadian Quarterly Printer Tracker offers an encompassing view of the printing and imaging marketplace in order to help subscribers of this research to address the new requirements of today's customer. This product helps subscribers target sales efforts and align product offerings by identifying growth opportunities in the market as well as highlighting the relative position of the each vendor. Coverage includes every major digital printing vendor on the Canadian landscape, leveraging both supply-side and demand-side research supported by channel sources examining all products and technologies at a model-level view with segmentation by price band, speed range, and channel. The intelligence provided by the deliverable can assist in increasing market share in those growing market segments, leading to increased revenue.

This product covers the following segments of the Canadian printer market:

• Laser/LED (monochrome)
• Laser/LED/solid ink (colour)
• Inkjet
• Serial impact dot matrix
• Line printers

Throughout the year, this product will address the following topics:

• Technology trends and analysis
• Printer shipments and revenue
• Vendor performance by price band and speed segment
• Five-year forecast by technology and speed segment

Our research addresses the following issues that are critical to your success:

1. What market segments and technologies are growing?
2. What are the best opportunities in this market?
3. Where is the competition vulnerable?
4. Where should vendors position themselves for the market of the future?
5. Which sales strategies meet market demands?

IDC's Canadian Quarterly Printer Tracker examines how major printer vendors are positioning themselves to compete in the Canadian printer market. This product reviews the strategies, market positioning, and future direction of several providers in this market, including Brother, Canon, Dell, Epson, HP, IBM, Konica Minolta, Kyocera Mita, Lexmark, OKI, Panasonic, Ricoh, Samsung, Sharp, and Xerox.

Throughout the year, this product will offer insight into the latest trends impacting the market. Deliverables include:

The printer market is segmented by technology, speed range, price band, distribution channel, end-user segment, unit shipments, and value.

IDC's Canadian Quarterly Printer Tracker is delivered in CD format.

IDC's Canadian Quarterly Printer Tracker offers the most timely, detailed, and accurate multifunction peripherals market data just weeks after the end of each quarter:

• Week 6: Preliminary data
• Week 7: Final historical data
• Week 8: Final data with forecasts

Ten hours of access to an analyst for specific inquiries is included.

This briefing is a quarterly strategy review with analysis, insights, and in-depth guidance on the printer market with customized advice.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.