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Pricing Evaluation Service: Enterprise Computing
AN IDC DATABASE PRODUCT
• Markets Covered
• Subjects Analyzed
• Key Questions Answered
• Price Collection Methodology Overview
• Companies Analyzed
• Deliverables
• Product Snapshot
• IDC's Investment Philosophy
• What Is An IDC Database

IDC's Pricing Evaluation Service: Enterprise Computing product provides vendors and resellers with the intelligence and analysis necessary to create winning price and product positioning strategies. The product covers all servers (enterprise and workgroup), including blades. Clients can access real-time pricing, promotions, and specifications through IDC's Pricing eValuator Web site. Clients also receive detailed analyses on current and future price trends and access to robust analysis tools.


Markets Covered


This product covers the following segments of the enterprise computing market:

  • Enterprise servers
  • Industry-standard servers
  • System software


Subjects Analyzed


Throughout the year, this product will address the following topics:

  • Impact of pricing on emerging distribution channels
  • Declining reseller and vendor margins
  • Opportunities in a maturing market
  • Winners and losers in the protracted price war
  • Multiple sources of components fueling a supplier price war
  • Emerging pricing trends in corporate procurement


Key Questions Answered


Our research addresses the following issues that are critical to your success:

  1. How do component costs affect overall system prices and vendor selling strategies?
  2. What are the defining issues and predictors of pricing over the next year?
  3. Which vendors initiate/dominate price leadership in the marketplace?
  4. How do technology changes affect the procurement decisions of major corporate buyers?


Price Collection Methodology Overview


Source: IDC



Companies Analyzed


IDC's Pricing Evaluation Service: Enterprise Computing product analyzes the product strategies, competitive positioning, financial viability, and overall strategic direction of major providers in the enterprise computing market in the United States, Canada, most European countries, and many countries in Asia. Companies tracked include Dell, HP, IBM, and Sun.


Deliverables


Internet access to data and analysis tools is provided via IDC's Pricing eValuator Web site. The tools and services available to clients include the following:

  • Price and specifications database includes list-, street-, and distributor-level pricing as well as specifications, historical pricing, and product availability information.
  • Configure-to-order pricing database captures pricing for each feature of every configuration that a vendor presents on its configure-to-order Web site. For example, a vendor might have more than 5,000 individual features that can be built into unique system configurations. This database reports any change to an individual feature, such as a charge for incremental memory, and its impact on the price of an overall configuration.
  • Promotions database includes detailed information on current promotions and rebates. Full promotion descriptions, pricing, and valid offer dates are included.
  • Product comparison builder tool matches clients' products with peer products from competitors and updates pricing and differences on a daily basis.
  • Quick-response IDC updates detail price and promotion changes and new product announcements as they happen, emphasizing fast delivery of pricing data so clients can react rapidly.
  • Custom consulting is available for special projects.


Product Snapshot


Source: IDC



IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.


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Meet the Experts
Brian E. Clarke
Vice President, Pricing and Leasing Evaluation Services