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European Quarterly Hardcopy Peripherals Tracker
• Published Research
• Markets Covered
• Segments Analyzed
• Key Questions Answered
• Tracking Elements of a Converging Market
• Competitive Analysis
• Timely Delivery and Support
• Respond to Today's Dynamic Market
• IDC's Investment Philosophy
• What Is An IDC Tracker

IDC's European Quarterly Hardcopy Peripherals Tracker is designed to assist hardware vendors and other client segments to track market trends and opportunities in the converging hardcopy peripherals markets in Western Europe. A major focus is analysis of the rate of convergence between printers and copiers in the hardcopy arena. The service will provide vendors with unique research for tracking and positioning multifunction peripheral (MFP) products, printers, and digital copiers, whether these are low-end consumer products, office products, or high-end production machines. Shipments and value of shipments are provided by end-user (home, small business, medium-sized business, large business, and government/education) and channel (direct sales, distributor/aggregator, dealer, retail, and VAR/SI) segments.


Markets Covered


This product covers the following segments and markets:

  • Western European printer market
  • Western European MFP market
  • Western European digital copier market
  • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Norway, Portugal, Spain, Sweden, Switzerland, the Netherlands, and the U.K.


Segments Analyzed


Throughout the year, this product will address the following topics:

  • Hardcopy peripheral shipments in units and revenue
  • Hardcopy trends, analysis, and forecast


Key Questions Answered


This service addresses the following issues that are critical to your success:

  • How do vendor shares compare across the competing product and technology segments?
  • How do forecasts compare across the competing product and technology segments?
  • How do channel and sector splits compare across the competing product and technology segments?
  • How does pricing compare across the competing product and technology segments?


Tracking Elements of a Converging Market


Source: IDC



Competitive Analysis


IDC's European Quarterly Hardcopy Peripherals Tracker service examines how printer vendors are positioning themselves to compete in the hardcopy peripherals market. This service reviews the strategies, market positioning, and future direction of several providers in Western Europe, including:

Brother, Canon, Danka, Dell, Epson, HP, Kodak, Konica Minolta, Kyocera, Lanier, Lexmark, NRG, Océ, Oki, Olivetti, Panasonic, Philips, Pitney Bowes, Ricoh, Sagem, Samsung, Sharp, Toshiba, and Xerox.


Timely Delivery and Support


Throughout the year, this product will offer insight into the latest trends impacting the market.


Segmentation

MFP, digital copier, and printer by speed, paper format, channel, and sector.

MFP, digital copier, and printer units and value.


Timely Delivery and Support

Week 8: Final data delivered by Excel pivot table.


Database Delivery

This analysis will provide detailed information and analysis of leading technologies and identify several key industry trends.


Respond to Today's Dynamic Market


Source: IDC



IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.


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