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Executive Market Watch
AN IDC CONTINUOUS INTELLIGENCE SERVICE
• Published Research
• Markets Covered
• Subjects Analyzed
• Key Questions Answered
• Total Market Coverage
• Companies Analyzed
• Core Research
• A Complete Intelligence Solution
• IDC's Investment Philosophy
• What Is An IDC CIS

IDC's Executive Market Watch service provides executives with strategic advice and concise data and analysis focused on the business issues and challenges facing IT suppliers. This service provides valuable information to assist executives with strategic planning and positioning, including a monthly newsletter market review and analysis, a monthly dashboard of key IT economic indicators, a quarterly overview of thought leadership analysis and hot topic issues, and a quarterly review of IT spending trends and survey data.


Markets Covered


This service covers the following segments of the worldwide IT market:

  • Hardware
  • IT services
  • Software
  • Telecom


Subjects Analyzed


Throughout the year, this service will address the following topics:

  • Servers
  • PCs
  • Storage
  • Network equipment
  • Printers and MFPs
  • Handheld devices
  • Packaged software
  • IT services


Key Questions Answered


Our research addresses the following issues that are critical to your success:

  1. What are the leading priorities for CIOs and IT decision makers?
  2. What are the hot new technologies that companies will be implementing in the next five years and beyond?
  3. What are the leading indicators of shifting market conditions around the world?
  4. How will business managers drive the adoption of new business-focused IT solutions?
  5. What are the pockets of opportunity that can be targeted to maximize an IT company's potential?


Total Market Coverage


Source: IDC



Companies Analyzed


IDC's Executive Market Watch service examines how global IT suppliers are positioning themselves to compete in the worldwide IT market. This service reviews the strategies, market positioning, and future direction of several providers in the IT market, including Accenture, CA, Cisco, CSC, Dell, EDS, EMC, Fujitsu, Gateway, HP, IBM, Microsoft, Oracle, SAP, and Sun.


Core Research


This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments, via research offerings that require additional IDC funding and client investment.


Executive Market Watch Quarterly

This quarterly study outlines strategic advice and analysis from all sectors of the worldwide IT market, with a focus on hot-topic issues and business solutions.


Executive Market Watch Databook

This quarterly databook provides an overview of IT spending in eight major regions: United States, Japan, Western Europe, Asia/Pacific, Canada, Latin America, Eastern Europe, and the Middle East and Africa.


Executive IT Market Overview

This quarterly study provides IT executives with an overview of IT market trends and end-user survey data.


Executive Market Watch Newsletter

This newsletter provides monthly analysis of key IT market trends and new updates to forecasts and market sizing.


A Complete Intelligence Solution


IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

  • The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
  • Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
  • A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
  • Special client discount pricing on purchases of research from other services
  • Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
  • Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC sales executive.


IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.


Related Links



Meet the Experts
Anna Toncheva
Program Manager and Economist, IT Markets and Strategies Group
Stephen Minton
Vice President of Worldwide IT Markets and Strategies within IDC's Global Research Organization