Security is a hot topic in Canada, yet selling it is often a long and difficult process. A changing threat landscape, new vulnerabilities, and many and varied targets create demand for security, while creating confusion at the same time. For vendors and their partners, this means a welcoming sales environment but challenges in closing the deal, with the exception of the most straightforward solutions sold to the most obvious problems. IDC's Canadian IT Security Markets and Strategies service provides insight into and clarity on this important and growing market. The service analyzes the Canadian market for security hardware, software, and services and provides insight into the latest trends through a combination of qualitative and quantitative research, interviews with key market players, and end-user adoption patterns. Market intelligence provided in IDC's Canadian IT Security Markets and Strategies service provides vendors of IT security products and services with the information and analysis necessary to successfully compete in Canada.

Topics covered in the Canadian IT security market service include:

• Software and hardware technologies (e.g., appliances, content and threat management, identity and access management, and SIEM)
• Security services (e.g., consulting, implementation, and training)
• Managed security services
• Compliance (e.g., PIPEDA, PCI)
• Risk management
• Mobile security

Throughout the year, this service will address topics, including:

• Market sizing and forecasts
• Vendor strategies and market positioning
• Solutions mix and adjacent market opportunities
• Competitive analysis
• Marketing communications input (i.e., customer hot buttons)
• Segmented research across regions, employee size, and industry verticals

1. What is the size of the Canadian market for IT security hardware, software, and services today, and what is the growth trend?
2. How is the market for managed IT security services evolving? How are the major vendors differentiating themselves?
3. How are security appliances changing to meet the increasing number and type of threats? What are software vendors doing to meet this challenge?
4. What are end users looking to vendors of IT security products and services for? Guidance? Education? A holistic approach?
5. What is the impact of regulatory compliance and other legislation, both domestic and foreign, on the Canadian IT security market?

IDC's Canadian IT Security Markets and Strategies service examines how IT security vendors and service providers are positioning themselves to compete in the Canadian IT security market. This service reviews the strategies, market positioning, and future direction of several providers in the Canadian IT security market, including:

Allstream, Bell, CA, CGI, CheckPoint, Cisco, CMS, Deloitte, EMC/RSA, HP, IBM, Intel, Juniper, McAfee, Microsoft, Novell, Sun, Symantec, TELUS, Trend Micro, and Websense

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

This document sizes and forecasts the Canadian market for IT security hardware, software, and services.

Services firms, telcos, and specialized IT security companies continue to penetrate the Canadian market with a variety of managed security services. This document analyzes how vendors are positioning themselves in the market, examines what end users are buying and why they are buying, and offers guidance for successfully penetrating this highly competitive market.

Large organizations tend to have vastly different requirements for IT security products and services than small and medium-sized organizations. Governments have varying requirements when compared with manufacturers. This document analyzes and details the adoption trends of Canadian organizations by size and vertical market.

This study looks at what's hot and what's not from a detailed perspective. Vendors and channel partners can better target firms with the right messaging at the right time to help address Canadian concerns while educating where needed.

Analysis also includes persona- or role-based segmentation on selected roles of individuals within an organization. Personas are archetypes of individuals with similar roles within organizations and are defined based on their needs, usage, and decision-making capabilities around technology products and services.

Analyst Briefing

This market update and strategy review provides analysis, insights, and in-depth guidance on the IT security ecosystem with customized advice.

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