IDC's Storage Mechanisms: Optical/Removable service forecasts the market demand for CD, DVD, Blu-ray Disc (BD), holographic, and other optical/removable disk drives by capacity, speed, form factor, region, and interface. This service helps component and drive manufacturers, system original equipment manufacturers (OEMs), and the sales channel better understand the rapidly evolving market dynamics of the optical and removable drive markets. In addition to offering major market studies, this service provides unit, revenue, average price, and market share analysis for the CD, DVD, and BD drive segments on a quarterly basis; vendor, product, and technology analysis; and one-on-one customer meetings to cover specific issues.

This service covers the following segments of the optical/removable storage mechanism market:

• Blu-ray, DVD, CD, and other optical/removable drives

Throughout the year, this service will address the following topics:

Optical/removable drives:

• CD/DVD-ROM drives (quarterly)
• CD/DVD burners (quarterly)
• Blu-ray Disc drives (quarterly)
• Professional optical drives, including MO and UDO
• Holographic storage drives

Our research addresses the following issues that are critical to your success:

1. How will market share shifts affect supplier strategies?
2. Which factors drive demand for storage devices?
3. To what extent will new optical storage technologies find a fit in today's market?
4. Which factors will define new product success?
5. What will drive the adoption of Blu-ray drives?

IDC's Storage Mechanisms: Optical/Removable service examines how optical/removable vendors are positioning themselves to compete in their market. This service analyzes the product strategies, competitive positioning, financial viability, and overall strategic direction of optical/removable vendors in the storage market and provides market intelligence to various suppliers. Vendors tracked include:

Fujifilm, Hitachi-LG (HLDS), HP, Imation, InPhase Technologies, LG Electronics, Lite-On, Panasonic, Philips, Philips Lite-On (PLDS), Pioneer, Plasmon, Plextor, Sony, Sony NEC Optiarc, TDK, Teac, Toshiba, and Toshiba Samsung (TSST).

This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments, via research offerings that require additional IDC funding and client investment.

This consumption-driven study forecasts the optical and removable disk drive markets. It presents data and analysis on the worldwide CD-ROM, DVD-ROM, CD-R/RW, DVD-Rec, BD, and professional optical/removable disk drive markets. These formats are grouped into separate categories. Detailed data for each category is given in terms of market value, unit shipments, average selling value (ASV), installed base, regional shipments, system platform split, and market share.

This quarterly study updates the current year and forecasts the CD/DVD drive markets for the next four quarters. It presents data and analysis on the worldwide CD-ROM, DVD-ROM, CD-RW, DVD-Rec, and BD drive markets. Detailed data for the read-only and recordable CD/DVD markets is given in terms of market value, unit shipments, and market share.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC sales executive.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.