IDC's European Vertical Markets service analyzes ICT buying trends and patterns across 18 vertical industries of the Western European economy. The research employs a blend of sources and evaluation techniques to estimate IT spending size and growth, depending on drivers and inhibitors typical of each industry. Investment decision processes are profiled with regard to such issues as enterprise solutions, integration of applications, security, SOA, and mobile applications.

This service covers the following segments:

• Banking, insurance and other finance, business services, retail and wholesale
• Discrete manufacturing, process manufacturing, agriculture/construction/mining
• Central government, local government, health and education
• Transport, communications, utilities
• Home market

Throughout the year, this service will address the following topics:

• Vertical markets in the European economy: structure and performance indicators
• Business and IT requirements by vertical market
• Voice and data convergence in vertical markets
• User survey analysis by vertical market
• Solutions adoption by vertical
• SOA opportunities in vertical markets
• Mobile application opportunities
• Server and storage opportunities
• Collaboration and integration
• Vendor initiatives in key verticals
• Vertical forums review

This service addresses the following issues that are critical to your success:

1. What are the top opportunity verticals in Europe?
2. What are the vertical market IT, solutions, and telecommunications requirements in Europe?
3. What are the vertical market trends for servers and storage systems?
4. What are the vertical market trends for IT services?
5. How much will vertical industries spend on IT by country?
6. What is the rate of adoption of horizontal and industry-specific applications by vertical?
7. How will mobile data change telecommunications spending patterns in organizations across verticals?

IDC's European Vertical Markets service examines how ICT providers are positioning themselves to compete in European vertical markets. This service reviews strategies, market positioning, and future direction of several providers in European vertical markets, including:

Accenture, Atos Origin, BT, Bull, Capgemini, Cisco, Computer Associates, Dell, Deutsche Telekom, EDS, Finsiel, France Telecom, Fujitsu Siemens, HP, IBM, ICL, LogicaCMG, Microsoft, NCR, Novell, Oracle, SAP, Telecom Italia, Telefónica de España, and Unisys.

This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments, via research offerings that require additional IDC funding and client investment.

This study will provide IT spending estimates and forecasts for 18 industry sectors across the 16 Western European countries.

SOA adoption is becoming widespread among Western European companies but drivers and inhibitors vary across vertical markets. This study will provide survey results on SOA future adoption plans, importance, and familiarity in the major European industry sectors.

Leveraging results of primary research, this study will analyze priorities, plans, and adoption of key solutions in the major European industry sectors. Focus is on CRM, SCM, DW/BI, security, and mobility.

IT and business priorities are becoming increasingly tied and business managers are becoming increasingly IT savvy. This study will analyze survey results that explain what line-of-business managers expect from IT in the major European industry sectors.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Complimentary/special admission price to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.