Although the introduction of technologically advanced multifunction products has resulted in many end users gravitating towards multifunction peripherals, printer markets in Central and Eastern Europe (CEE) still offer great opportunities for vendors. Vendors active in these markets need accurate, relevant, and up-to-date data on which to base strategic decisions. IDC's Central and Eastern European Quarterly Printer Tracker service offers quantitative research and extensive qualitative information on the region's market dynamics and leading players.

This service covers the following markets and segments:

• Bulgaria, Croatia, Romania, Slovenia
• Czech Republic, Hungary, Poland, Slovakia
• Russia, Ukraine, Kazakhstan, Belarus
• Estonia, Latvia, Lithuania
• Rest of CEE
• Inkjet printers
• Laser/LED printers
• Line matrix printers
• Dot matrix printers

Every quarter, this service will address key topics such as:

• Market sizing and vendor market shares
• Distribution channel analysis
• Vendor competitive analysis/positioning
• Economic and political factors influencing market development
• Market impact of changing technology
• Assessment of gray market activities
• End-user segment analysis

This service addresses the following issues that are critical to your success:

1. Which countries in these regions hold the most promise for your company?
2. How will the current political and economic climate affect sales?
3. How is technology migration influencing prices and market shares?
4. How are gray imports affecting market dynamics?
5. How are end-user segments evolving?

IDC's Central and Eastern European Quarterly Printer Tracker analyzes product and vendor strategies, market shares, competitive positioning, financial viability, and the overall strategic direction of major printer vendors, including:

Brother, Canon, Dell, Epson, HP, IBM, Konica Minolta, Kyocera Mita, Lexmark, Océ, Oki, Olivetti Lexikon, Panasonic, Printronix, Ricoh, Samsung, TallyGenicom, and Xerox.

Throughout the year, this service offers insight into the latest trends affecting the printer market.

The tracker examines individual country markets in the CEE region. It provides detailed overviews of country printer markets and analyzes key products, trends, and vendor strategies, sorting data by vendor unit and revenue based on technology (inkjet, laser, SDM), price band, model, and speed.

(Illustrative data only)

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.