IDC's European Mobile Devices service offers a unique view and analysis of the key opportunities in the rapidly changing market in Western Europe. It provides insight into the key factors covering all devices from mobile phones and converged devices to handheld devices, covering the main issues in those markets and addressing the growth in convergence between technologies. It provides clients with an in-depth understanding of critical factors, via proactive client support through extensive written research including event and product flashes, bi-annual forecast and quarterly market analysis studies, technology- and market-focused studies, end-user surveys, PowerPoint slide sets, and analyst inquiry time.

This service covers the following markets and segments:

• Mobile phones, converged devices (phone-enabled PDAs and smart phones), and handheld devices (standalone PDAs)
• Five-year forecasts by product category
• Market size and forecasts by technology, operating system, air interface, display, and form factor
• Vendor market shares and performance
• Market analysis and vendor shares by user segment, distribution channel, and price band
• Key vendor profiles
• 16 Western European countries
• Competing mobile operating systems

Throughout the year, this service will address the following topics:

• European mobile device trends and prognosis
• Mobile technology issues
• Enterprise mobile device trends and developments
• Product/vendor shares and assessments
• Vendor profiles and country analysis
• End-user issues and buying patterns

This service addresses the following issues that are critical to your success:

1. What is the five-year outlook for the mobile phone, handheld, and converged devices market?
2. How will future-generation wireless technologies shape and drive the European Handheld market?
3. Will a single operating system come to dominate the mobile device space in Europe? If so, will it be a Symbian, Microsoft, Linux, or Palm offering?
4. What is the five-year outlook for camera phone resolution and feature evolution?
5. How long will it take for the European business sector to begin a concerted uptake of mobile devices? What business types have mobilized or are planning to mobilize employees?
6. What are the current and desired primary uses for mobile devices in Europe in both the business and consumer markets?
7. How is convergence influencing the device landscape? How are approaches manifesting themselves and differing for consumer and business segments?

IDC's European Mobile Devices service examines how hardware providers are positioning themselves to compete in the mobile devices market. This service reviews strategies, market positioning, and future direction of handheld and handheld-related companies in the market, including:

Acer, Bouygues, Casio, Dell, Fujitsu Siemens Computers, HP, Medion, Microsoft, Motorola, NEC, Nokia, O2, Orange, Packard Bell, Palm, PalmSource, Proximus, RIM, Sagem, Samsung, Sharp, Siemens, Sony, Sony Ericsson, Symbian, T-Mobile, Toshiba, and Yakumo.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

This study, updated twice a year, investigates the handheld and converged devices market by reviewing unit shipments and vendor market shares by form factor, model, price band, RAM class, display, market segment, and distribution channel for 16 Western European countries. By examining the key trends, accelerators, and inhibitors of the handheld market, a five-year forecast provides unit shipments by form factor, operating system, price band, RAM class, display, customer segment, and distribution channel by country in Western Europe.

Detailed quarterly examination of key market trends and dynamics that affected the growth of the European mobile phone, converged device, and handheld markets. Analysis includes identification of vendor performance, embedded technology trends, mobile and IT channel trends, end-user segment dynamics, and additional market metrics to offer an understanding behind the performance of these markets.

IDC will publish a series of studies that will cover a number of timely topics including wireless developments, mobile computing trends, technology and product trends, channel developments, and vendor strategies. Examples include Making Business Mobile: Beyond the Device, Understanding the Complexities of Mobile Computing Integration, Fighting Fragmentation in the Mobile Ecosystem, A New Converged Model for the Mobile Industry?, Key Lessons From 3GSM World Congress, and Planning for the Mobile Enterprise.

This pan-European study will identify the key applications and usage patterns in both the consumer and enterprise spaces for handheld devices. By assessing consumer form factor preferences and the importance of brand for both hardware and operating systems, this study will highlight a number of key consumer trends. Interviews with IS managers across Europe will highlight enterprises' policy attitudes towards handhelds.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Complimentary/special admission price to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.