IDC's European Multifunction Peripherals service is designed to help hardware vendors and other client segments track trends and opportunities in the MFP market in Western Europe. A major focus of the service is to evaluate increased competition between copier and printer vendors in this market and the convergence of print, copy, scan, and fax technologies. This service will provide vendors with unique research for tracking and positioning MFP products, whether they are low-end consumer products, office products, or high-end production machines.

This service covers the following segments:

• Inkjet MFPs
• Laser MFPs
• Digital copiers
• Analog copiers
• Product/vendor assessments
• Technology issues

Throughout the year, this service will address the following topics:

• The low-end MFP market and mix of scanner types
• New product launches
• Technology developments
• Connectivity rates
• Product compatibility issues

This service addresses the following issues that are critical to your success:

1. Which MFP market segments will be most successful in the near future?
2. Will price play a major role in the purchase of MFPs at the low or high ends of the market?
3. What are the end-user requirements in this market place?
4. Which vendors are likely to succeed in the MFP market and what are their strategies?
5. What is the future for analog versus digital copiers in the European MFP market?

IDC's European Multifunction Peripherals service examines how major vendors are positioning themselves to compete in the multifunction peripherals market. This service reviews strategies, market positioning, and future direction of several providers in this market, including:

Brother, Canon, Danka, Dell, Epson, HP, Kodak, Konica Minolta, Kyocera, Lanier, Lexmark, NRG, Océ, Oki, Olivetti, Panasonic, Philips, Pitney Bowes, Ricoh, Sagem, Samsung, Sharp, Toshiba, and Xerox.

This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments, via research offerings that require additional IDC funding and client investment:

Western European MFP Sector Study

End-User Research Study

This document will provide a review of the developments in the MFP market in Western Europe, how the players performed in 2008, and a five-year forecast by segment and technology for units, average selling price, and value.

This document will provide insight into the dynamics of the copier market in Western Europe and analyze product advances in the digital and analog markets. Market shares for 2008 by technology and segment will be given, along with a five-year forecast for units, average selling price, and value.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Complimentary/special admission price to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.